New data privacy regulations set in motion a chain of events that will fundamentally change the strategies and tactics used to execute digital marketing campaigns. No access to third-party data will require companies to focus on collecting and using first-party data. 

Silverback Strategies’ new ebook walks you through the changes in motion and how to keep your digital marketing efforts on track. You’ll get:

• Shifts organizations need to make to prepare
• Best practices for keeping consumer data safe
• Action items to start your shift to first-party data strategy