Silverback Strategies Privacy and Cookies Policy
Last Updated: March 25, 2021
Silverback Strategies, Inc. (“we,” “our,” or “us”) takes the privacy of your personal information seriously. This Privacy and Cookies Policy explains how we collect, use, maintain and disclose the personal information of users (each, “you”) of our website, https://www.silverbackstrategies.com (“website”), and how our website uses cookies.
In this policy, “personal information” means information that, either in isolation or in combination with other information held by us, identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household or device. Personal information does not include publicly available information from governmental records or deidentified or aggregated information.
Information We Collect
In the preceding twelve (12) months we have collected the following categories of personal information through our website:
| Category | Examples |
| Identifiers | A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number or other similar identifiers |
| Customer records | A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information Some personal information included in this category may overlap with other categories. |
| Commercial information | Records of personal property, products or services purchased, obtained, or considered or other purchasing or consuming histories or tendencies |
| Internet or other similar network activity | Browsing history, search history, information on a consumer’s interaction with a website, application or advertisement |
| Professional or employment-related information | Current or past job history or performance evaluations |
| Inferences drawn from other personal information | Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities and aptitudes |
You are entitled to refuse to provide us with personal information and visit our website anonymously, however, doing so may limit the website’s functionality and prevent you from engaging in certain website-related activities.
Use of Personal Information
We may use the personal information we collect for one or more of the following purposes:
- Personalizing user experience – We may use personal information in the aggregate to understand how visitors to our website, as a group, use the services and resources provided on the website.
- Improving our website – We continually strive to improve our website offerings based on the information and feedback we receive from you.
- Sending relevant marketing messages and inviting you to events and seminars – We use identification data, contact information, and event registration or mailing list data to communicate with you by email about our events, seminars, or services that may be of interest to you.
- Complying with the law – We may be required to provide personal information in our control in response to requests from law enforcement or as otherwise required by law, court order or governmental regulation.
We will not collect additional categories of information or use the personal information we collect for materially different, unrelated or incompatible purposes without providing you notice to you by updating this policy.
Sharing Personal Information
We do not sell personal information, however we may share personal information by disclosing it to a third party for a business purpose. We only make these business purpose disclosures under written contracts describing the purpose, requires the recipient to keep the personal information confidential and prohibits use of the disclosed personal information for any purpose except performing the contract. In the preceding twelve (12) months, we have disclosed personal information for a business purpose to the following categories of third parties:
| Personal Information Category | Category of Third-Party Recipients | |
| Business Purpose Disclosures | Sales | |
| Identifiers | We use web analytics tools that collect information sent to us automatically by your browser when you view and navigate the site. We collect this data to analyze trends, promote and improve our site. | None |
| Customer records | We use a CRM (Customer Relationship Management) software provider to store our customer information. | None |
| Commercial information | We use a CRM software provider to store customer information and in some cases contact you. | None |
| Internet or other similar network activity | We leverage usability and user experience tools to better understand usage of our website and improve it. These tools collect information regarding your website session on our site such as the pages you visited and the typical user paths on the site. | None |
| Professional or employment-related information | Through our ATS (Applicant Tracking Software), we collect information about job applicants and in some cases use this information to contact you. | None |
| Inferences drawn from other personal information | Our ATS collects information about job applicants. If you apply to one of our open positions, we may use this information to contact you. | None |
We are not responsible for the data policies or procedures or the content of any linked websites. We recommend you check the privacy and security policies of each website you visit.
Your Rights and Choices
You have the following rights and choices regarding your personal information.
Right to Know and Data Portability
You have the right to request we disclose certain information to you about our collection and use of your personal information over the past 12 months (the “right to know”). Once we receive your request and confirm your identity, we will disclose to you:
- The categories of personal information we have collected and processed about you
- The categories of sources for the personal information we collected about you
- Our business or commercial purpose for collecting that personal information
- The categories of third parties with whom we share that personal information
- If we disclosed your personal information for a business purpose, a list identifying the personal information categories that each category of recipient obtained
- The specific pieces of personal information we collected about you (also called a data portability request)
Right to Delete
You have the right to request that we delete any personal information that we collected from you and retained, subject to certain exceptions (the “right to delete”). Once we receive your request and confirm your identity, we will review your request to see if an exception allowing us to retain the information applies. We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:
- Complete the transaction for which we collected the personal information, provide a service you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform any contract with you.
- Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities
- Debug products to identify and repair errors impairing existing intended functionality
- Exercise free speech, ensure the right of another to exercise their free speech rights or exercise another right provided for by law
- Enable solely internal uses reasonably aligned with your expectations based on your relationship with us
- Comply with a legal obligation
- Make other internal and lawful uses of that information compatible with the context in which you provided it
We will delete or deidentify personal information not subject to one of these exceptions from our records and will direct our service providers to take similar action.
Exercising Your Rights to Know or Delete
To exercise your rights to know or delete described above, please submit a request by either:
- Calling us at (571) 312-7688.
- Emailing us at privacy@silverbackstrategies.com.
Only you, or someone legally authorized to act on your behalf, may make a request to know or delete your personal information.
You may only submit a request to know twice within a 12-month period. Your request to know or delete must:
- Provide sufficient information allowing us to reasonably verify you are the person about whom we collected personal information, or an authorized representative.
- Describe your request with sufficient detail allowing us to properly understand, evaluate and respond to it.
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. We will only use personal information provided in the request to verify the requestor’s identity or authority to make it.
Response Timing and Format
We will confirm receipt of your request within ten (10) business days. If you do not receive confirmation within the 10-day timeframe, please email us at privacy@silverbackstrategies.com.
We endeavor to substantively respond to a verifiable consumer request within forty-five (45) days of receipt. If we require more time (up to another 45 days), we will inform you of the reason and extension period in writing. We will deliver our written response by mail or electronically, at your option.
The response we provide will explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information readily useable and should allow you to transmit the information from one entity to another entity without hindrance.
We do not charge a fee to process or respond to a verifiable consumer request unless it is excessive, repetitive or manifestly unfounded. If we determine the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
Cookies
Like most websites, our website uses cookies. Cookies are text files containing small amounts of information that can be downloaded to your device when you visit a website. Cookies enable us to analyze how our website is used and to monitor site performance, so we can create the best user experience. We may also use cookies to personalize language settings and to provide social media features. By using our website, you agree to the use of cookies for the following purposes:
- Essential cookies – These are essential in order to enable you to move around the website and use its features.
- Performance and analytics cookies – These help us understand how our visitors engage with our website, collecting information anonymously and reporting website trends without identifying individual visitors. Analytics cookies are used to store information, such as what time a visit to our website occurred, whether a visitor has been to our website before and how a visitor was referred to our website.
- Functionality cookies – These remember the choices you make, such as language options or your current region. These cookies help to make your visit more personal and are deleted automatically when you close your browser or the session expires.
You can block or disable cookies on your device at any time by indicating this in the preferences or options menus to your browser. You can also delete the cookies stored on your device. However, blocking, disabling or deleting cookies may limit your ability to use or interact with our website.
Non-Discrimination
We will not discriminate against you for exercising any of the rights described in this policy by, for example, denying you services, charging you different prices or rates for services (including through granting discounts or other benefits, or imposing penalties), providing you a different level or quality of services, or suggesting you may receive a different price or rate for services or a different level or quality of services.
Changes to Our Policy
We reserve the right to amend this policy at our discretion and at any time. When we make changes to this policy, we will post the updated version, reflecting the effective date of the changes, on our website. Your continued use of the website following the posting of changes constitutes your acceptance of such changes.
Contact Information
If you have any questions or comments about this policy, the ways in which we collect and use your information, the way in which our website uses cookies, your choices and rights regarding such uses, or wish to exercise your rights, please do not hesitate to contact us at:
Phone: 571.982.8057
Website: www.silverbackstrategies.com
Email: privacy@silverbackstrategies.com
Postal Address:
Silverback Strategies, Inc.
Attn: Privacy Request
625 First St., #807
Alexandria, VA 22314
If you need to access this policy in an alternative format due to having a disability, please contact privacy@silverbackstrategies.com or call (571) 312-7688.
