Research Study: 2021 Shopper Study: The Modern Customer Journey Includes Both Retail And Online
Retailers were forced to innovate in a new business environment
The traditional customer shopping journey has been up-ended, but is it time for retail marketers to forget about driving in-store traffic?
Absolutely not. In Silverback Strategies’ new report, 2021 Shopper Study, we reveal the most surprising insights from 2020’s holiday shoppers.
We’ll answer questions like:
– How many shoppers went to a physical store to browse, shop or pick up gifts?
– How many shoppers purchased online after an in-store visit?
– What were shoppers’ primary concern when shopping for holiday gifts in 2020?
