Video has taken over the digital space. YouTube is the second most popular search engine after Google. Twitter was the first social network to integrate live-streaming capabilities. Snapchat and Instagram have revolutionized video journaling and the way we share our lives with one another. Facebook prioritizes video over any other form of content.
Consumers are most willing to engage with video — in fact, they actively seek out this type of content. This is critical for local businesses competing with millions of other companies for views and clicks.
If you can manage to create video content that not only engages your audience, but serves their needs, you won’t have to rely on page rankings to get your brand in front of your audience — they’ll seek you out.
Video is possibly the most necessary element of any content marketing strategy. Yet, for some reason, many businesses haven’t tapped into the power of video yet.
Amplify Your Marketing Strategy with Video Production
Looking to add video to your marketing mix? Partner with a Washington, D.C. video production agency that produces high-quality, audience-engaging video content and can use that content to fuel all of your digital marketing efforts.
Make Silverback Strategies your number one choice for video production in Washington, D.C.
Silverback is well-known throughout the Washington, D.C. metro area for our near-decade of experience as an industry-leading performance-driven digital marketing agency. Our performance DNA allows us to tackle creative strategy with results top of mind.
At the end of the day, businesses want to increase conversions. We know how great video production can play into meeting those goals and help you achieve the best ROI possible.
By incorporating video content in your digital strategy, other facets of your marketing program — like search engine optimization (SEO) and paid media — benefit as well:
- Search engines assign web pages with video content higher rankings than sites with only copy and image content.
- Video is the most engaging type of content, which means that consumers are more likely to click on paid ads that incorporate video rather than copy and images alone.
Our approach combines the high-quality content of a creative agency with the measurable results of a performance marketing firm. Best of all? When you work with Silverback Strategies, you get more than a Washington, D.C. video production company. You get a partner.
Are you ready to get to work?
Video Production Services
Silverback offers in-house, full video production capabilities, from pre- to post-production:
- Concepting and scriptwriting
- Casting and talent
- Location shooting
- Studio shooting
- Editing
- Animation and motion graphics
- Sound design
- Color correction
We are able to create video and film content in all formats, from 6 second YouTube bumper ads, to full production documentaries and short films:
- Web and social content
- Branded content
- Storytelling and unscripted documentary work
- Integrated video campaigns
- Corporate videos
- Scripted commercials
- Animation and motion graphics