Marketing Mix Modeling Services
Silverback Strategies offers marketing mixed modeling services for your organization. We start by meeting with clients to create a comprehensive understanding of their goals, marketing mix, advertising partners, outside factors that influence the business (i.e. weather, holidays, sales, etc), and primary business KPIs. We then use this data to create a bespoke marketing mix model that maximizes your business KPIs. Let us improve your marketing model based on real test results so you can focus on running your business.
WHY CHOOSE Silverback AS Your Marketing Mix Modeling Agency
Three simple things set us apart from other marketing mix modeling agencies.
Our success in digital marketing is attributed to our exceptional team. Unlike traditional agencies, we organize our teams based on client business models rather than specific services. This approach means that your campaigns are aligned across various marketing platforms. With fifteen years of experience, you gain access to a dynamic team that can adjust to shifts in consumer behavior, regulations, and technology.
We’re by your side every step of the way. Once you decide to work with Silverback, you’ll never have to face another marketing challenge alone. You’ll have access to your team at any time for whatever you need, whether it’s a quick clarification or a strategy meeting. When we say “performance-driven, full-service digital marketing agency,” we mean it.
Don’t just take our word for it. We have a long track record of satisfied clients and exceptional results. Just take a look at our case studies and see how our clients not only reached their goals, but achieved far beyond them.
How Our Services Work
Discovery
Also known as “getting to know you.” We’ll meet with you to understand your goals and primary business KPIs. This is also your opportunity to get to know our company and meet your Silverback team.
Data Collection + Storage
This is where the work gets started. We’ll collect your historical data and learn about all of your advertising partners, continuing to improve as more delivery data becomes available.
Model Creation + Training
Our specialized teams now use your historical data to create MMMs customized to maximize statistical confidence and accuracy. We’ll use new data to keep your MMM up-to-date.
Channel Report + Recommendation
As the results start to come in, your Silverback team will explain to you in plain language what’s going on, what’s working, and areas we think could benefit from adjustments.
FAQs
All of them! At Silverback we work with:
- Institutions of higher education
- Home improvement companies
- Insurance and wealth management providers
- B2B SaaS companies
- Online K-12 learning platforms
- Home service providers: HVAC, plumbing, and electrical
- Senior living communities
- Construction tool retailers
- Apartment management companies
- Non-profit organizations
- Digital workflow apps
Whatever business you’re in, our market mix modeling services can elevate your marketing.
Generally speaking, it takes about three months from our initial discovery stage to the initial model build. After that, we focus on constant reporting and remodeling to optimize our strategies for you.
