Google Data Studio Reporting
Google Data Studio reporting turns your data into simple, powerful reports and dashboards that offer you all the information you need right at your fingertips. Access your data clearly and easily with the help of Silverback’s expert analytics teams.
Why Choose Silverback for Google Data Studio Reporting?
Setting up a Google Data Studio dashboard to visualize your digital marketing performance is the holy grail of marketing. But it can’t be done without technical know-how. Our analytics specialists have been using Google Data Studio since it was first available in 2016. Silverback isn’t just an analytics service provider, we’re an extension of your marketing team.
For the last fifteen years, we’ve adapted to new platforms and algorithm shifts. We embrace change because it leads to new opportunities for our clients to generate leads and sales.
We believe performance starts with strong team chemistry. We’ve built a culture of supporting and challenging each other to do the best work for clients. It’s no wonder organizations like Inc. Magazine, Ad Age and Washington Post have recognized Silverback as a top place to work.
Our platform specialists have a wide range of technical skills. They also work together so your strategy can be brought to life on any major marketing platform, creating a consistent brand experience for your buyers from lead to sale.
Our Google Data Studio Reporting Process
Align Goals + Objectives
First, we must understand how buyers interact with you today, all the way from lead to sale. Understanding your customer journey helps create a Google Data Studio dashboard that monitors key conversion points and metrics that roll up to your overall business goals.
Build the Foundation
Next, we research how and why your buyers buy. This helps select the right channels to monitor, and the campaign creative that will have the biggest impact on performance. We then build a measurement plan based on your strategy and digital marketing objectives.
Launch Your Campaign
Once we know the channels and metrics to monitor, we set up your Google Data Studio reporting so you get real-time access to campaign performance. This way, you have a pulse on what’s working and what needs to be adjusted.
Evolve + Optimize
Finally, we establish a continuous feedback loop that brings insights from your Google Data Studio dashboard to your marketing team. This is critical to being able to conduct structured tests and complex analyses to help your campaigns grow and evolve over time.
Frequently Asked Questions
Google Data Studio is an online data visualization tool that can be used to create interactive dashboards and a variety of reports that give you new insights into your website and app data. When designed and used well, this tool can help your business target new insights and create data-driven opportunities that otherwise may have been missed.
Google Data Studio is simple to use, but may not give you all the insights you require if you don’t have the expertise to set it up correctly. That’s why so many businesses opt to work with an agency with relevant expertise that can build them a custom Google Data Studio dashboard.
Yes, Google Data Studio is free to use. It has been available since 2016 as part of the Google Cloud Platform. However, Google may start charging businesses to use it in the future or may decide to put a monthly price on some of its premium features.
Complete Your Digital Marketing Strategy
Google Data Studio is one tool to measure digital marketing performance. Here are other solutions our clients typically need along with Google Data Studio reporting.
