Technical SEO Services
The technical foundation of your website is important. It impacts site health, rankings, and visibility—all key factors if you’re trying to grow your business in the digital world. Silverback’s strategic technical SEO services align with the goals of your business and set the foundation for and help you maintain scalable organic growth.
Why Choose Silverback for Technical SEO Services?
Our technical SEO services start with a full understanding of your business and the role of digital marketing and SEO. Silverback leans on platform expertise, our award-winning team, and innovative agency structure to help you meet your goals. AdAge has named us one of the best places to work, so when you work with us, you know that you are working with people who truly love what they do.
When search algorithms like Google update their core algorithm, it impacts how websites should be structured and optimized for search. We’ve evolved alongside these algorithms for fifteen years, giving you a flexible partner that can adapt to future change.
Team health and chemistry are catalysts for performance. That’s why we focus so much on building stronger teams that communicate, collaborate, and empathize with each other and clients. It’s no wonder organizations like Inc. Magazine, Ad Age and Washington Post have recognized Silverback as a top place to work.
Forget working alone. Our platform experts work hand-in-hand with teammates in other disciplines. This accelerates learnings across the customer journey, giving you a cohesive strategy and your buyers a better brand experience.
Our Technical SEO Process
Align Goals + Objectives
First, our team maps your lead-to-sale journey to understand how buyers interact with your brand today. Our technical SEO services start with a thorough audit of existing performance, including areas such as indexing, crawling, and ranking factors.
Build the Foundation
Next, we analyze your buyers to understand why they buy, and the technical optimizations that will be most helpful to your customer journey. We then build a plan for measuring success based on your marketing objectives.
Launch Your Campaign
We work with development teams to make technical optimizations a priority, and communicate the impact to project timelines and importance to other key stakeholders in your website.
Evolve + Optimize
Finally, analytics teams are equipped to monitor the impact of technical optimizations, giving you a clear view into the impact on leads and sales.
Frequently Asked Questions
While Google looks at a given page for many factors, its search algorithm now evaluates user experience. Each of your website’s pages is graded based on how quickly they load, are responsive to users, and the visual stability of each page’s layout. Learn more about Google's Core Web Vitals here.
Search algorithms like Google send robots to your website to read, evaluate, and index pages. This is how they know where to place a given page in the results for certain queries. But scanning web pages takes time. Even for robots. There are more pages added to the internet every day than Google’s robots have time to crawl. Their solution is to allocate a “crawl budget” to use its bots in the most effective way possible.
A “crawl budget” is the number of pages a robot crawls and indexes on a website within a given timeframe, usually each session that a bot would browse your site. If Google doesn’t index a page, it’s not going to rank in search results.
Yes. Google’s popular PageSpeed Insights test is one we use extensively. While the current version of the test does not provide an overall number for page load times, it does, however, measure the times for individual Core Web Vitals metrics and provides insight for which resources may be slowing things down the most for web browsers. It also provides an overall grade for page performance out of 100. Read more about website page speed in this blog post.
Complete Your Digital Marketing Strategy
Technical on-page SEO is one part of a broader digital marketing strategy. Take advantage of our other services to round out your online presence:
