SEO Migration Services
Website migrations often happen without SEO in mind, resulting in a loss of authority, drops in traffic, and decreased conversions. Silverback’s SEO migration services let you keep your authority, mitigate traffic loss, and optimize for future success.
Why Choose Silverback as Your SEO Migration Agency
Silverback’s website migration SEO services make it easier for you to get out of the weeds and focus on guiding overall business strategy. When you work with Silverback, you get an award-winning team focused on collaboration. Our analytics, content, paid media, and SEO teams all have their eyes on your site, which means your migration will go smoothly.
We’ve evolved alongside digital platforms and algorithms for the last fifteen years. Our SEO migration services are led by search experts who have guided many successful website transitions.
We strongly believe that healthy teams are the biggest driver of performance. That’s why we’ve made this a focal point of our culture. In fact, we’ve been recognized by Inc. Magazine, Ad Age and Washington Post as a top place to work.
Website migrations are a big deal. That’s why our analytics, content, paid media, and SEO teams collaborate to make sure every aspect of your digital marketing presence is accounted for during the transition.
Our SEO Migration Process
Align Goals + Objectives
First, we examine how users interact with your website today and map your customer journey from lead to sale. Then, we connect your marketing objectives to business goals so our SEO migration services focus on the aspects of your site that matter most.
Build the Foundation
Next, we research your buyers’ behavior online and how they make decisions. These insights are gathered in a variety of ways, and uncover potential SEO opportunities during your site migration. We then build a plan to measure success based on your digital marketing objectives.
Launch Your Campaign
From there, we take the time to identify pre-migration needs, build an overall migration strategy, set benchmarks, and build checklists to make each and every detail of your site migration seamless.
Evolve + Optimize
Finally, our laser-focused post-migration process, complete with recurring reporting, ensures that users and search engines can effectively navigate the new site. New insights are delivered through a continuous feedback loop to SEO, content, and paid media teams to evolve site performance over time.
Frequently Asked Questions
Moving to a new website often represents an exciting period of growth for a business. However, when it’s not done carefully, you can lose much-needed authority and undermine all your past SEO efforts. A loss in authority translates into drops in rankings, leading to less traffic. A thorough strategy needs to be in place specifically tailored for your website’s migration to help make sure you aren’t sacrificing any organic performance over time.
The simplest way to prepare a website for migration is to start with an audit and site crawl to see what assets you have and what must migrate. Then, experiment by using a test server to see whether your proposed migration plan works. From there, map and update all links and URLs, resolve any issues, and submit new sitemaps. This is easiest when you consult a specialist in website migration and SEO services.
If you migrate your website without a plan for maintaining or improving SEO, you may lose the authority you built so carefully on your old site. However, if you design a thorough plan for an SEO-focused migration, you should be able to improve your SEO moving forward.
Many things can go wrong during a website migration:
- Migrating pages you don’t need
- Driving traffic to bad or broken links
- Poor user experience
- Calendar time needlessly burned
- Staging site pages may get indexed
- Inconsistent branding with URL strings
Read more here.
Complete Your Digital Marketing Strategy
Website migrations are a major part of any digital marketing strategy. Here are other services our clients use alongside SEO migration services.
