SEO Audit Services
How do you know your SEO investments are headed in the right direction? Your in-house team knows the inner workings of your site like the back of their hands. But you don’t have the insights to know what changes to make next. Silverback’s SEO technical audit services gives you the best of both worlds—insights from specialized experts and implementation from your in-house team.
Why Choose Silverback's SEO Audit Services?
At Silverback, we take pride in offering our clients the most thorough, easy-to-understand SEO audit service possible so they can craft a responsive, thoughtful marketing strategy. If you’re looking to expand into a new market, drive more leads, or develop your content, you need a data-driven strategy to help you get there. We can offer the information you need, the audience-specific strategies that perform, and a leading team to get it all done. Voted one of the best places to work by AdAge and the Washington Post, our team works hard, thinks outside the box, and is dedicated to seeing you grow.
We’ve grown alongside Google and its search algorithm for fifteen years. Working with Silverback gives you a digital marketing partner with the flexibility to adapt to changes in algorithms, regulations, and consumer behavior.
That’s why we focus so much on building stronger marketing teams. It’s at the core of our culture. Publications like Inc. Magazine, Ad Age and Washington Post have recognized Silverback as a top place to work.
We’ve flipped the traditional agency structure on its head. Instead of grouping specialists together based on technical skills, we organize teams of specialists across disciplines around clients so strategies are cohesive across all major marketing channels.
Our SEO Audit Process
Align Goals + Objectives
At the beginning of every SEO audit service, we review your site from both a technical and on-page SEO perspective. Then, our team maps your lead-to-sale journey to understand how buyers interact with your brand today.
Build the Foundation
At this stage, the goal is to identify areas of improvement in the technical SEO foundation, as well as opportunities for increasing share of voice within related keywords.
Launch Your Campaign
Once we have identified opportunities across both technical and on-page SEO, we pull strategy and research that’s aligned with your lead-to-sales funnel, then give that data to your team to implement.
Evolve + Optimize
Finally, testing and continuous feedback loops with Analytics teams help iterate and evolve your SEO investments over time.
Frequently Asked Questions
A detailed SEO audit offers a business a much greater understanding of their current SEO performance, and where there may be areas that require improvement. This data can help shape your marketing campaigns for years to come. SEO audits can also lead to improved website performance, more optimized content, more traffic, and a higher conversion rate.
While it’s possible to do an SEO audit without external SEO technical audit services, this process can be time-consuming and requires a level of technical knowledge that many in-house marketing departments do not have. SEO audits conducted by professionals are often more detailed, which leads to a greater amount of detail you can use to develop future marketing campaigns.