Local SEO Services
Local search rankings can make or break your brand’s online visibility. If your website isn’t on page one, it may as well be invisible. Silverback’s local SEO services boost your company’s online local authority and relevance, leading to higher rankings, a presence in the map packs, and better conversion rates.
Why Choose Silverback as Your Local SEO Agency?
You want a local SEO company that makes marketing solutions easier, so you can get back to focusing on strategy. Silverback offers an award-winning roster of local SEO experts who get the most out of major marketing platforms.
For fifteen years, we’ve helped companies optimize web pages for local search intent. Work with an agency that has navigated major algorithm updates and market shifts.
Team-building is taken seriously at Silverback. Our focus on team health creates an environment where people do their best work. Our company culture has been recognized as a top place to work by organizations like Inc. Magazine, Ad Age and Washington Post.
Instead of organizing departments around service lines, we group search, social, content and creative experts around client accounts. This cross-channel collaboration strengthens your marketing all along the customer journey.
Our Local SEO Process
Align Goals + Objectives
First, we create a lead-to-sale map to show the conversions along your customer journey. This helps to forecast goals that align with your broader strategy. We also verify your Google Business Profile.
Build the Foundation
Next, we gather data and conduct research to understand your buyers and how they search. We analyze results pages, audit your Google Analytics account, and perform a competitor analysis.
Launch Your Campaign
We focus on local keyword research and local link building to improve your overall SEO standing. We also leverage tools to sync your business information across the web.
Evolve + Optimize
Finally, we establish a feedback loop between analytics, SEO, and content specialists to identify opportunities and uncover new insights to continuously grow your local search presence.
Frequently Asked Questions
Local SEO is important for a variety of reasons. It’s a critical way to help new local customers find your business, driving more sales and conversions. It’s also a great way to take advantage of mobile and voice searches, which are both fast-growing search methods. Put simply, by improving local SEO, businesses can make themselves stand out both by being easily accessible and professional online.
With a local SEO marketing agency, it’s easy to rank higher in local SEO. With our help, it’s easy to formulate a data-driven strategy and execute it well, without having to take on extra work that burdens your in-house staff.
Complete Your Digital Marketing Strategy
Local SEO services are just one piece of a complete digital marketing strategy. Here are other services our clients use to compliment their local SEO marketing:
