SEO + CONTENT

International SEO Services

You want to reach a global audience with your website. International SEO services keep your expanding business relevant wherever it goes. Target different countries, different languages, and abide by different regulations with the help of Silverback—your go-to international SEO agency.

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Why Use Silverback's
International SEO Services?

With the help of artificial intelligence, web pages can be translated into almost any language. Our international SEO services monitor search behavior in target countries, and combine editorial and technical SEO to create strategies that resonate with target audiences across the globe.

Experience evolving with platforms

Since the early days of search engine marketing, we have evolved alongside platforms like Google and Bing. Working with Silverback gives you an agency partner with the flexibility to adapt to changes in consumer behavior, regulations, and technology.

People drive performance

That’s why we focus so much on building stronger teams and a company culture that attracts top marketing talent. It’s no wonder organizations like Inc. Magazine, Ad Age and Washington Post have recognized Silverback as a top place to work.

An agency structure built for collaboration

Our platform experts aren’t confined to silos. They work hand-in-hand with teammates in other disciplines. This way, your international search presence fits within your overall strategy.

Our International SEO process

Align Goals + Objectives

Our international SEO process starts with a technical audit to understand where improvements can be made. Then we connect your business goals to marketing objectives so our digital marketing services focus on making an impact where it matters the most.

Build the Foundation

Specifically, we’ll review in detail the use of international-friendly URLs and language tags as a starting point for our audit.

Launch Your Campaign

There are many best practices when it comes to making sure Google understands which version of your site to show where and when.

Evolve + Optimize

We then look at other technical SEO elements alongside editorial SEO strategies to improve overall search engine performance.

Align Goals + Objectives Build the Foundation Launch Your Campaign Evolve + Optimize

What’s Included in International SEO Services?

Silverback’s international SEO services start with gaining a deep understanding of your business and goals. We uncover key insights on what matters to audiences and map those priorities with your lead-to-sales funnel, so we know which efforts and content will make the most impact.

Coordinating Across Cultures & Time Zones

We’ve worked with multiple international SEO teams, at home and abroad, juggling different time zones, languages, and adapting strategies based on different translations, cultures, and concerns.

Comprehensive Audits

Before implementing international SEO services, we audit your website to seek out opportunities for improvement and areas to avoid. This way, your global presence reaches its maximum potential.

Custom Reports

Measure organic visibility across your various international markets.

Case Study

Ritz-Carlton Residences

How a luxury living brand overcame a major economic crisis and tripled annual sales.

Case Study

eCornell

How a prestigious university met high demand in a growth market.

Types of International SEO Marketing Services

Depending on your website and your target markets, you may need different types of international SEO services. Our team of experts can help you with multinational keyword tracking, crawling and indexing, as well as technical optimizations so your global presence stays at the top of its game.

Multinational Keyword Tracking

Monitor keyword rankings across countries and optimize campaigns. Measure organic visibility across your various international markets and develop custom keyword strategies for each.

Translation Crawling + Indexing

Multiple language versions of your website shouldn’t affect performance. Silverback's international SEO services help Google understand translated sections of your site.

Technical Optimizations

Like all SEO, our international SEO services are built on a solid technical foundation. Silverback’s standard SEO services are tailored to your world-wide business but provide the same performance and results.

“I’ve worked with a lot of agencies over my 21 years in digital, and Silverback is fantastic. We’ve seen phenomenal growth.”

“What stands out to me when working with Silverback is they’re proactive, responsive, and their SEO expertise is top-notch.”

Nancy Weaver, Digital Marketing Manager, Lexis Nexis

Pia Miralao, Director of Web Properties, K12

White Paper

SEO Migration Checklist

SEO Migration Checklist. Download

Download

Frequently Asked Questions

Why is international SEO important?

International SEO services ensure that search algorithms can easily identify the countries you want to target. It can also show search algorithms which languages you want to display for visitors browsing in a specific country. Finally, international SEO services help your company navigate global privacy regulations like GDPR and the CCPA.

How does international SEO work?

International SEO services optimize your web pages so search engines can identify the countries you wish to target, and the specific content and language for each user in those geographic locations.

Technically, the rel="alternate" hreflang="x" link attribute is a HTML meta element described in RFC 8288. Hreflang specifies the language and geographic restrictions for a document. Hreflang is interpreted by search engines and can be used by webmasters to clarify the lingual and geographical targeting of a website.