Editorial SEO
Grow your website’s expertise, authority and trust with data-driven thought leadership. The success of your SEO content strategy depends on a consistent publication calendar and sound technical optimizations. Silverback is a leading SEO and content marketing agency because we combine the best of content with the best of technical, and align it all to your specific business goals.
Why Choose Silverback For Editorial SEO?
Editorial content can drive unprecedented organic search visibility when done the right way. But this requires collaboration across many different marketing disciplines. That’s why we bring together content, creative, SEO, and analytics experts on the same client accounts. These teams share insights and uncover new opportunities, leading to measurable growth for our clients.
Since the early days of SEO, we’ve evolved alongside algorithm updates and content best practices. Our 15 years of experience give you a strategic partner with the flexibility to adapt your content strategy to a constantly changing digital landscape.
After all, healthy teams that communicate openly and honestly mean happier and higher-performing employees and clients. It’s no wonder organizations like Inc. Magazine, Ad Age and Washington Post have recognized Silverback as a top place to work.
Our platform experts don’t work alone. They work hand-in-hand with teammates in other disciplines. This way, content strategies are designed in a holistic way to compliment your campaigns across channels.
Our Editorial SEO Process
Align Goals + Objectives
First, we establish your lead-to-sale journey. This understanding of how users turn into buyers helps design a content strategy that meets your business goals.
Build the Foundation
Next, we research your ideal buyers while auditing your current content and technical setup. This gives us the ingredients to create a tailored SEO content strategy specific to your business.
Launch Your Campaign
From there, quarterly editorial calendars and content production combine to put your editorial SEO content strategy into action.
Evolve + Optimize
Throughout each step, we track performance, provide clear, transparent, and jargon-free reporting, and optimize accordingly.
Frequently Asked Questions
Our content for SEO services is holistically designed to help you meet business goals. Our process starts by mapping your lead-to-sales journey and auditing your current content and technical setup to create a tailored SEO content strategy specific to your business. From there, keyword research, a competitor analysis, and quarterly editorial calendars and content production combine to create a wide-reaching editorial SEO strategy. Throughout each step, we track performance, provide clear, transparent, and jargon-free reporting, and optimize accordingly.
Complete Your Digital Marketing Strategy
Editorial SEO is just one part of a complete digital marketing strategy. Here are other services our clients use to compliment their SEO content strategy:
