Ecommerce SEO Services
Not all traffic is equal—you need relevant, interested visitors on your site to grow your ecommerce business. This makes SEO vital to your larger marketing strategies. Silverback offers tailored ecommerce SEO services to help buyers find your business online.
Why Choose Silverback for Ecommerce SEO Services?
At the end of the day, you need the right team to support your ecommerce SEO strategy. That’s where Silverback comes in. Our award-winning culture helps us attract top marketers in the nation. Working with Silverback gives you the right team to fuel performance.
Since the internet enabled businesses to sell direct-to-consumer, we’ve evolved alongside ecommerce platforms. Working with Silverback gives you a team with the flexibility to adapt to changes in technology, regulations, and consumer behavior.
Outside of technical training and skill development, Silverback also focuses on fostering better communication, collaboration, and empathy across teams. As a result, Silverback has been recognized by Inc. Magazine, Ad Age and Washington Post as a top place to work.
Many digital marketing agencies structure teams around core specializations like SEO and paid media. At Silverback, we organize teams of cross-channel specialists around clients. This lets us build cohesive campaigns across search, social, content and analytics.
Our Ecommerce SEO Service Process
Align Goals + Objectives
We start by auditing your ecommerce site to identify any technical issues. Then, we chart your customer journey from lead to sale. This helps understand conversion points and build accurate lead forecasts.
Build the Foundation
Next, we seek to understand your ideal customers. Why do they buy? What channels do they use? These insights help influence content and creative strategies. Then we build a plan for how success will be measured, based on your marketing objectives.
Launch Your Campaign
Our SEO specialists are hands-on as we implement ecommerce SEO services like keyword research, product page optimization, and targeted content creation. This ensures smooth, ongoing optimizations to your search visibility.
Evolve + Optimize
Finally, advanced analytics monitor customers from their first visit all the way to purchase. Insights from aggregated data are communicated to SEO teams in a feedback loop. This creates an agile framework for ongoing tests and improvements.
Frequently Asked Questions
Very often, your website is your business. With ecommerce, SEO and user experience often overlap, which means that improving one has a noticeable impact on the other. Strategies like matching keyword intent, fully optimizing product content, and tracking analytics are also more important in ecommerce than any other type of SEO work since each page represents an opportunity for conversion.
Yes, we believe that SEO is integral for ecommerce businesses and sites. Ecommerce industries typically represent some of the most competitive landscapes when it comes to sustaining organic search visibility. Without SEO, it’s hard to sustain and grow incoming organic traffic or even know what potential customers are searching for, much less knowing what optimizations will make the biggest impacts. This makes it almost impossible to determine how to get your products in front of converting customers.
Complete Your Digital Marketing Strategy
Ecommerce SEO is one part of digital marketing. Here’s how our clients round out their full-funnel strategy:
