Copywriting Services
Algorithms and artificial intelligence are taking on a larger role in digital marketing. The copy used in your campaigns must appeal to machines as much as humans. It’s critical for marketing leaders to strike the right balance so buyers see, remember, and act on your messages.
Why Choose Silverback as Your Copywriting Agency?
Silverback’s performance, creative, and SEO copywriting services drive conversions, align to business goals, and make a mark in your industry. After fifteen years of digital marketing experience, we’ve learned the best marketing campaigns happen because of strong team chemistry. Work with an agency that can help your messages get seen on every major marketing platform.
Over the last fifteen years, we’ve seen new platforms and regulations, algorithm shifts, and changes to consumer behavior. Change is inevitable in marketing. Working with Silverback helps you navigate it.
We believe strong team chemistry is a key part of marketing performance. That’s why we built a culture that supports and challenges our people to do their best work. Publications like Inc. Magazine, Ad Age and Washington Post have recognized Silverback as a top place to work.
We’ve flipped the traditional agency model on its head. Our people are organized into teams of various specializations centered around specific business models. This gives our clients relevant expertise and consistent campaigns across major marketing platforms.
Our Copywriting Process
Align Goals + Objectives
First, we map your customer journey from lead to sale. This helps us understand how buyers interact with your brand today, and the conversion rates of your marketing funnel. This helps to forecast lead targets and align marketing investments with your business goals.
Build the Foundation
Next, we research your buyers. We seek to understand why they buy, the channels they use, and the language they use to describe the challenges your products or services solve. These insights inform content strategy and copy direction for ads.
Launch Your Campaign
Our team works with experienced copywriters and editors who understand your industry. Combined with platform expertise, your content and ads will feature copy that converts.
Evolve + Optimize
Finally, a feedback loop between Analytics and Content teams surfaces insights that inform tests and shifts to messaging and copy, keeping your ads and content fresh and constantly improving.
Frequently Asked Questions
Silverback can produce copy on an ad-hoc basis when content needs arise that aren’t initially accounted for in existing agreements. Examples include paid media landing pages, a video script for a new product launch, a timely topical blog post, and long-form gated content.
Ad hoc copywriting services are quoted on an hourly basis and start with either a kick-off call or discovery questionnaire to determine essential information. Our delivery timeline is based on the type or volume of content assets required and includes draft deadlines with time for client review/feedback and one round of revisions.
The difference between SEO copywriting and creative copywriting lies in what the content needs to accomplish. SEO copywriting is written with focus keywords and takes into account what search engine algorithms need to rank a page on search results. On the other hand, creative copywriting focuses on converting traffic into leads and sales via different types of content.
Complete Your Digital Marketing Strategy
Copywriting is just one part of a full digital marketing program. These are other solutions our clients use in addition to copywriting services.
