Performance Video Marketing Services
Connect with your buyers quickly and efficiently with performance-driven video ads. The best combination of creative, analytics, and paid media can be used for video ads across your customer journey. No other video marketing agency combines cross-channel expertise, analytical prowess, and creative strategy like Silverback.
WHY CHOOSE Silverback AS Your Video Ads Agency?
At Silverback, we’re determined to offer you the best video advertising agency experience. Our nationally sourced team is backed by a culture that loves questions like “what if?” so you’re always getting fresh ideas for new campaigns. Our passion for digital marketing keeps us on top of platform best practices, industry trends, and new formats for video ads, so you get thoughtful, data-driven campaigns that deliver more leads and sales.
Since the early days of digital marketing, we’ve adapted alongside platform changes and algorithm updates. Working with Silverback gives you a partner with the flexibility to navigate changes to technology, regulations, and consumer behavior.
We believe performance starts with team health. When our people communicate openly and honestly, we’re happier and perform better. Publications like Inc. Magazine, Ad Age and Washington Post have recognized Silverback as a top place to work.
Our video marketing experts aren’t confined to silos. They work hand-in-hand with teammates in other disciplines, making sure your video ads are impact throughout the customer journey.
Our Video Ads Process
Align Goals + Objectives
First, we understand how your users become buyers today by mapping your lead-to-sale journey. Then we align your business goals to marketing objectives so your investments focus on making a business impact.
Build the Foundation
Next, we audit your existing video ads, then source customer insights to influence a creative strategy designed to convert. We then build a plan for measuring success based on your digital marketing objectives.
Launch Your Campaign
Our video marketing services are led by platform specialists who understand the nuances of platforms like YouTube, LinkedIn, and Instagram. This means campaigns will launch smoothly, starting off on the right foot.
Evolve + Optimize
Finally, we monitor your video ads performance and communicate insights through a feedback loop between analytics, creative, and paid media teams. This enables structured A/B tests that help iterate and improve campaigns over time.
Blog
How to Build a Creative Team for High-Performance Paid Media Campaigns
How to Build a Creative Team for High-Performance Paid Media Campaigns
Frequently Asked Questions
Our process begins by fully understanding the objective of your video ads so the concepts we create and test are as effective as possible. From there, we break down industry trends, audience insights, and data to create an engaging story through our client’s ad creative. Once we’ve created our initial ad, we work diligently to improve it using insights from past campaigns.
Video is a powerful medium, and its versatility is one of the reasons why it has become so popular. Video ads can be used on social media, on your branded website, and across a variety of other platforms. However, producing videos can be overwhelming for your in-house team. That’s why so many companies invest in video marketing services from an external agency.
Investing in a great video marketing campaign doesn’t need to be expensive. We’ve worked with businesses to make videos and develop campaigns according to their needs and budget.
Complete Your Digital Marketing Strategy
Video marketing services are just one part of digital marketing. Here are other services our clients use to compliment their video ads:
