TikTok Advertising Agency
Connect with a younger demographic through engaging and data-driven TikTok campaigns on the world’s fastest-growing social media platform. Best for B2C and ecommerce brands, our Paid Media experts help you craft and execute a TikTok ad campaign that gets you more eyes, nurtures more leads, and converts ‘likes’ into dollars.
Why Choose Silverback as Your TikTok Marketing Agency?
New on the scene, TikTok can intimidate marketing teams both in how to show up and how to make it successful. Silverback’s approach to TikTok ad campaigns finds the right moments for TikTok to plug and play in your overall marketing strategy.
Over the last fifteen years, we’ve evolved alongside new social media platforms, algorithm updates, and ad formats. Working with Silverback gives you a flexible agency partner able to keep up with changes to consumer behavior, regulations, and technology.
After all, performance marketing boils down to the people behind the platforms. This focus on team health has resulted in an award-winning culture recognized by organizations like Inc. Magazine, Ad Age and Washington Post.
Successful digital marketing campaigns feature a consistent strategy across major marketing platforms. That’s why we structure our teams to support and challenge each other so insights are shared across search, social, content and analytics teams.
Our TikTok Ads Process
Align Goals + Objectives
First, we map your lead-to-sale journey to understand where a TikTok ad campaign fits in. Then we align your marketing objectives to the overarching goals of the business. This focuses marketing investments where they’ll have the greatest impact.
Build the Foundation
Next, we conduct audience research to understand how your buyers make purchase decisions. These insights help fuel a creative strategy for your TikTok ad campaign. Based on your digital marketing objectives, we identify specific metrics to monitor for performance.
Launch Your Campaign
Armed with a strategy based on your business goals and buyer behavior, our platform specialists make sure your TikTok ad campaign launches smoothly.
Evolve + Optimize
Finally, a continuous feedback loop is established between Paid Media, Creative, and Analytics teams to identify trends, patterns, and insights from the data that can help your TikTok ad campaign iterate and evolve over time.
Frequently Asked Questions
Advertising on TikTok is a great way to reach a Gen Z audience, since they are the platform’s largest user base. Plus, it’s not yet saturated with advertisers, giving companies a valuable opportunity to get in early.
The secret to advertising on TikTok is to create ads that look identical to user-generated content. This helps your ad campaign generate more clicks and impressions.
At Silverback, our approach to TikTok ads uses creative strategies and data-driven insights to ensure your campaign resonates with your chosen audience, improving performance and conversions.
Complete YourDigital Marketing Strategy
TikTok ad campaigns are only one piece of a full digital marketing strategy. Here are some other services clients use to compliment their TikTok Ads.
