Paid Social Media Management Agency
Silverback offers multiple social media advertising services we can tailor to your specific business goals. We balance a distinctly human touch with the expertise to generate quality leads.
With strong creative strategies and precise measurement, you’ll reach your audience on platforms they use every day.
WHY CHOOSE Silverback AS Your Paid Social Agency?
Our Paid Media Management Approach
Establish a Baseline
We’ll forecast your company’s lead and sales goals by mapping your lead-to-sales journey and understanding baseline conversion rates for your marketing and sales funnels. This ensures we’re all on the same page and heading in the same direction as a team.
Build the Foundation
Next, we use audience, environmental, and/or competitor insights collected from research and audits to fuel a robust creative strategy and media plan. We work side-by-side with you every step of the way so you know exactly what we’re recommending – and why.
Launch Your Campaign
Our Paid Media, Analytics, and Creative teams partner to ensure a successful launch - including comprehensive campaign builds, conversion tracking, and a sound creative testing plan. This is how we deliver a smooth launch and real-time optimization opportunities.
Analyze + Improve
Finally, our two companies set up a feedback loop to monitor lead quality and conversions. From there, we adjust creative and targeting to improve performance. We work together to continuously monitor your campaigns after launch, and keep you in-the-know with frequent delivery of actionable insights.
FAQs
Social media platforms are constantly changing, and new ones seem to pop up every day. Rather than straining company resources trying to keep up by yourself, you can outsource your paid social media campaigns to a company that specializes in doing exactly that. A dedicated performance marketing agency can:
- Keep up with the rapid pace of creative refreshes needed in this new era of creative-first advertising
- Easily identify opportunities and shortcomings
- Handle the process with access to required technologies
- Provide effective strategy, tracking, and reporting
- Save your business time and potentially reduce costs in the long run
- Give you a fresh and flexible perspective on your social media marketing activities
Our performance creative teams specialize in optimizing copy, designs, video, and landing pages for your specific campaigns, messaging, and audiences. The circular feedback loop between paid social specialists and creatives means we can handle all of your creative paid social media needs and you get to enjoy the synergy of dedicated experts in each field.
We always return to your business goals. What are you trying to accomplish? What are your goals? What do we have to work with? Where is your audience?
These questions and more help us determine which ads you need, which platform to place them, and what goes into their creative and content.
These are two great tools that, when combined, can significantly boost your business. Organic social media targets brand awareness, promotes trust and credibility, and awareness, while paid social drives action and conversions via ads. When organic and paid work together, you get a holistic approach for your ad dollars.
