YouTube Marketing Agency
YouTube is the top search engine for video content and digital video advertising. There are 2.3 billion monthly active users on YouTube. There is enormous potential, but failing to catch user attention can lead to wasted ad spend. Don’t let this happen to you. Silverback’s YouTube marketing services are grounded in audience research and data. Campaigns are optimized based on your business goals and objectives. Drive more leads and sales with Silverback as your YouTube marketing agency.
WHY CHOOSE Silverback AS Your YouTube Ads Agency?
The way our team operates is different from other agencies. Platform specialists work closely with creative, analytics, and SEO teams to innovate and support campaigns up and down your marketing funnel. Combined with our customer journey-approach to digital marketing and award-winning company culture, our YouTube marketing services grow more than just your brand’s awareness and impressions.
You’re looking for an expert, performance-driven team that drives results. We’ve been in the business of delivering results for over 15 years. Our services combine platform expertise with a strategic perspective to bring you the right kind of leads and sales.
When our team communicates openly and honestly, they’re happier and higher-performing. That’s why we encourage our team to work in an environment that works for them. It’s no wonder Silverback has been recognized as a top place to work by organizations like Inc. Magazine, Ad Age and the Washington Post.
We’ve flipped the traditional agency department structure on its head. Our platform experts work hand-in-hand with teammates in other disciplines. This way, strategies are designed to compliment campaigns across channels.
Our YouTube Ads Process
Align Goals + Objectives
First, how do we measure success? Our team charts your lead-to-sale journey to understand how buyers interact with your business today. Then we connect your business goals to marketing objectives so our YouTube marketing services make an impact where it matters the most.
Build the Foundation
Strong YouTube marketing services stem from powerful insights. That’s why we research your customers to examine why, how, and when they buy. This leads to a creative strategy that resonates with your audience. We then plan for how success will be measured, based on your digital marketing objectives.
Launch Your Campaign
Next, our platform specialists make sure your campaigns launch smoothly and analytics are set up properly to track performance. Nailing this critical moment starts your campaigns on the right foot.
Evolve + Optimize
While your YouTube Ad campaign is live, our teams continuously monitor for trends, abnormalities, and opportunities to improve. A feedback loop between analytics, creative, and platform specialists enables campaigns to evolve.
Webinar
Smashing Silos: How to Build High-Performance Teams of Cross-Functional Experts
Smashing Silos: How to Build High-Performance Teams of Cross-Functional Experts
Frequently Asked Questions
Our YouTube video production process starts with our paid and design teams getting to know you. They learn about your business from an artistic, goal, and messaging standpoint. This alignment helps us understand your campaign’s messaging, target audience, and channel-specific needs. From there, we create a first draft of the script, then a first draft of the ad once the script is approved. After that, we incorporate any edits, and it’s time to launch.
There are billions of active users who use YouTube to search for and view video content. YouTube is often used by brands to generate upper-funnel brand awareness. It can also play a key part in building audiences for remarketing campaigns across the Google platform.
Complete Your Digital Marketing Strategy
YouTube Ads are just one part of a complete digital marketing strategy. Here are other services our clients use to compliment their YouTube Ads.
