Google Ads Marketing Agency
Your goal is to lower costs and increase conversions. Our goal is to show you how. Silverback’s Google Ads management services put your business on top of audience intent with targeted local, national, or global advertising campaigns that are set up to reach ambitious performance goals.
WHY CHOOSE Silverback AS Your Google Ads Agency?
Working with Silverback gives you access not only to Google Ads-trained and certified experts, but also to our customer-journey approach to digital marketing. This approach to Google Ads management puts the needs of your customers at the forefront of campaigns, guiding users through your marketing funnel naturally and efficiently.
We’ve evolved alongside platforms since the early days of search engine marketing and PPC. Our services combine Google Ads expertise with strategic perspective to bring you the right kind of leads and sales.
Not every employer can say they prioritize team health. It’s no wonder organizations like Inc. Magazine, Ad Age and Washington Post have recognized Silverback as a top place to work. After all, when our team is happy and healthy, so is yours.
Our paid search experts work together with teammates in other disciplines—like SEO and content—to build you a Google Ads strategy that compliments your organic efforts.
Our Google Ads Process
Align Goals + Objectives
First, we map your lead-to-sale journey to understand how buyers interact with your brand today. Then, we connect your business goals to marketing objectives so our digital marketing services focus on making an impact where it matters the most.
Build the Foundation
Next, we research your buyers to understand how they interact with you and your competitors. Insights from search intent and user behavior influences a campaign strategy. Then, we build a plan for how success will be measured, based on your digital marketing objectives.
Launch Your Campaign
When your Google Ads strategy launches, our platform specialists ensure you attract quality web traffic with an efficient use of ads spend budget within your existing Google Ads account.
Evolve + Optimize
Finally, testing and continuous feedback loops between teams help iterate and evolve your campaign over time. At this point, we’re able to conduct structured tests and complex analyses to optimize performance.
Ebook
How to Build and Scale a First-Party Data Strategy
What Marketers Need To Know About Data Privacy And Ad Platform Changes.
Frequently Asked Questions
Our average client conversion rate is 7.5% — a number that outperforms the Google benchmark by 260%. Conversion rate depends on several factors, including niche, target audience, target device, sales copy, strategy, and effectiveness. Your conversion rate is simply the number of visitors from ads on your website that take the desired action of completing the desired goal.
Complete Your Digital Marketing Strategy
Google Ads are just one part of a complete digital marketing strategy. Here are other services our clients use to compliment their Google Ads.
