Bing Ads Agency
Microsoft Ads (commonly called Bing Ads) play a small but essential part of a healthy digital marketing mix. As a top-tier Bing PPC agency, Silverback finds the right time and place to use Bing Ads to keep your funnel full and your entire audience within reach.
Why Choose Silverback as Your Bing Ads Agency?
From the start, we take the time to figure out where exactly Bing Ads play a role in generating more leads and sales. By aligning our efforts to your overall marketing goals and business objectives, we can use Bing Ads as just one of many tactics that meets your buyers where they are.
Over the last fifteen years, we’ve adapted to new platforms and algorithms to generate leads and sales for clients. Working with Silverback Strategies gives you an agency with a history of responding to changes in consumer behavior, regulations, and technology.
Our focus on team culture has created an environment where people challenge and support each other to do their best work. It’s no wonder organizations like Inc. Magazine, Ad Age and Washington Post have recognized Silverback as a top place to work.
Your buyers should experience your brand consistently across every major marketing platform. That’s why clients work with a team of specialists across search, social, content, and analytics. Working together, these teams support each other and share insights that help campaigns evolve.
Our Bing Ads Process
Align Goals + Objectives
First, our team maps your customer journey from lead-to-sale to understand how customers engage with you today. Then we focus your marketing objectives so they roll up to your business goals. This means Bing Ads campaign management ties directly to a business outcome.
Build the Foundation
Next, we examine why your buyers make purchase decisions. This research uncovers insights that fuel content, ad copy, and creative designed to evoke a specific emotional response. Then, we target specific metrics to monitor performance over time.
Launch Your Campaign
Our specialists are trained in Bing Ads campaign management. This means that your campaigns will launch smoothly on the Bing platform.
Evolve + Optimize
Finally, we establish a continuous feedback loop between Paid Media, Analytics, and Content teams to share insights that help iterate and optimize your Bing Ads campaign over time.
Frequently Asked Questions
Advertising on Bing is vital if you’re trying to reach an older audience, since Microsoft’s ad base skews higher in age compared to Google. Plus, they offer dedicated LinkedIn Profile Targeting, making it easier to reach professionals in search.
There are a few key differences between Google and Bing. Bing’s user base is older in age, which correlates to a user base with more savings. As a result, luxury products and services tend to perform well on Microsoft Ads. Microsoft also owns LinkedIn and can pull in some related data from that platform.
Since they tend to be less popular than Google Ads, companies looking for support with Bing Ads need to find an agency with experience. Our experts have years of experience in Bing Ads campaign management and know how to alter strategies for this unique platform.
Complete Your Digital Marketing Strategy
Bing Ads campaign management is a small part of a full-funnel digital marketing strategy. Here are other solutions clients use to compliment their Bing Ads.
