Paid Media
When you need to hit revenue targets, you need quality leads. This can be done on pay-per-click (PPC) platforms like Google, Facebook and LinkedIn, but only if you understand the platforms, the buyers, and your business objectives. Work with a PPC marketing agency to efficiently scale growth on major paid media platforms.
Why Choose Silverback As Your PPC Management Agency?
Pay per click advertising can be hard. But it doesn’t have to be. By taking a step back from the day-to-day and approaching paid media marketing from your customer’s point of view, your campaigns align with business goals and drive real, meaningful, measurable results.
We’ve learned how to pivot and flex as goals change, platforms update, and insights push us in new, more productive directions. This extends to how we’ve organized our entire agency to evolve over time.
Silverback’s focus on open, honest and direct communication leads to happier and higher-performing employees and clients. It’s no wonder Inc. Magazine, Ad Age and Washington Post have recognized Silverback’s culture.
Our paid media experts work closely with content, design, analytics, and SEO teammates so your paid media campaigns offer a holistic experience throughout the customer journey.
Harness the power of user intent with paid search campaigns. With measurable results and ongoing optimization, paid search is a reliable way to drive bottom-funnel actions that capture existing demand.
Learn MoreUndoubtedly the search engine with the largest reach, Google Ads targets the exact queries of your audience to serve intent-based results. Learn More
Smaller market share means less competition and more results. Bing Ads finds efficiencies and exposure within diverse audiences. Learn More
When you know why customers buy your product or service, you can evoke a specific emotional response. This is why creative strategy is so important. According to Nielsen, these creative elements account for half of a digital ad’s performance. Pair these insights with platform expertise, and you have the ingredients to drive measurable return on ad spend.
Learn MorePromote your business with targeted video ads that keep your business top of mind with audiences. Learn More
Leverage the power of the world’s most-used social media platform to convert interest into leads. Learn More
Create tactile, highly visual campaigns to increase customer awareness and acquisition. Learn More
Take advantage of role, industry and education-based targeting to connect your B2B or B2C business with a highly relevant audience. Learn More
Connect to younger audiences and take advantage of the growing power of influencer marketing in the D2C space. Learn More
Utilize the power of video to spread brand awareness with younger audiences and build up your audience base. Learn More
Display advertising allows for an extensive digital marketing reach across the web. Utilizing AI-powered automation has dramatically changed our approach to how display campaigns are run, freeing our experts from day-to-day bid management to focus more on creative, strategy and optimization.
Learn MoreReach buyers with visual display ads across Google’s display network.
Leverage streaming content platforms for media placement on connected TVs.
A deep understanding of your customers and your value propositions drive our creative strategy. Iterative testing helps to focus imagery and copy to enhance the quality of your PPC ads. The right creative can turn ad views into clicks that drive consumers to your website.
Learn MoreCrafting and optimizing ad design, messaging, and specs to get users to take action.
Creating high-quality ad videos that are designed to meet specific campaign needs and reach business goals. Learn More
OUR PROCESS
Silverback’s Formula for Growth
Our PPC management process is rooted in a firm understanding of your business and your buyers. This process gives us the tools we need to develop campaigns that convert.
Align Goals + Objectives – First, we connect your business goals to marketing objectives and map your lead-to-sale journey.
Build the Foundation – Next, we research your buyers to understand why, how and when they make purchase decisions. These insights help develop a creative strategy for your ads.
Launch Your Campaign – Then, our platform specialists make sure your campaigns launch smoothly and analytics is set up properly to track performance.
Evolve + Optimize – Finally, testing and continuous feedback loops between Creative, Analytics and Paid Media teams help iterate and optimize campaign performance over time.
Frequently Asked Questions
Before working with a PPC agency, it’s crucial to identify business goals and priorities and how an agency can help. When evaluating a PPC marketing agency, look at their expertise with your target audience and different platforms. They should also have a strategic focus that helps you get the most out of your marketing spend and show examples of successful PPC campaigns.
Yes. All clients have access to a dashboard where they can track performance and spending. In addition to dashboard access, account managers send monthly reports for a comprehensive look at all campaigns. This is coupled with weekly, biweekly, or monthly calls with account managers to answer specific questions and to help you understand our progress on a more granular level.
What works for your paid media budget varies depending on your business, your audience, your goals, time of year, and your current strategy. Spend should always be in flux and willing to adapt to new test results, new initiatives, and what works for your business. Identifying what spend is beneficial for you is one of the first tasks our paid media teams do during our engagements.
Yes. We can assist you in setting up and organizing your paid media accounts, but you will maintain full ownership of what is in them.
Complete Your Digital Marketing Strategy
Pay-per-click advertising is a core piece, but it doesn't make up a full digital strategy. Create content designed to rank and build a plan to measure success.
