Performance Creative Agency
Creative without strategy is art. Creative with strategy is advertising. Guide prospects to the bottom of the sales funnel with graphics and copy that appeal to your buyers. Silverback Strategies is a digital creative agency that gives you access to copywriters, motion graphic artists, designers and experienced paid media specialists.
WHY CHOOSE Silverback AS Your Performance Creative Marketing Agency?
Silverback is a destination for premier marketing talent in the nation. Our company culture embraces open, honest communication between clients, peers, and colleagues alike. This approach builds more meaningful relationships and aligns business goals and marketing objectives. It also leads to superior results.
You’re looking for a performance-driven agency that delivers results—luckily, we’ve been doing that for over 15 years. Since then, we’ve grown and evolved to a 60+ person agency. Our services combine platform expertise with strategic perspective to bring you the right kind of leads and sales.
Our focus on team culture and chemistry encourages teammates to challenge and support each-other. It’s no wonder organizations like Inc. Magazine, Ad Age and Washington Post have recognized Silverback as a top place to work.
Silverback uses behavioral analytics to structure teams for both performance and collaboration. Designers work alongside digital strategists, analysts, and paid media specialists to uncover customer and performance insights. These teammates work together to test, analyze results, iterate and improve—everything you need from a performance creative digital agency.
Our Performance Creative Process
Align Goals + Objectives
First, our team maps your lead-to-sale journey and aligns marketing objectives to your business goals.
Build the Foundation
Next, we research your buyers to examine how, when and why they interact with you or your competitors. Once we understand where we’re headed, we build a plan for how success will be measured—entirely unique to your digital marketing objectives.
Launch Your Campaign
Then, it’s time to launch. Our platform experts build campaigns in your ad accounts and make sure your digital advertisements launch smoothly for a seamless experience.
Evolve + Optimize
Our testing and continuous feedback loops between Analytics and Design teams helps each campaign iterate and evolve over time. This process gives us the tools we need to develop creative assets that convert.
Ebook
How to Build & Scale a First-Party Data Strategy
Frequently Asked Questions
Creative refresh rates are dependent upon audience size and the length of your sales cycle. Larger audiences and shorter sales cycles require less-frequent refreshes on average. Frankly, though, you should refresh your digital creative when it starts to lose effectiveness – so having the right measurement plan in place to track creative performance is critical. Planning your creative strategy on a quarterly basis and using a retainer model helps our Design and Paid Media teams stay ahead of creative fatigue.
In-house design teams are often tasked with supporting a multitude of organizational creative projects – not solely those related to marketing. Competing with other internal creative priorities, combined with the fact that internal designers lack the platform expertise of a paid media specialist – can make coordination with an in-house creative team challenging and detrimental to performance. However, with the right workflows in place we have seen success with in-house design teams executing Silverback-provided creative strategy.
When deciding which ad format to leverage, we always come back to our original strategy and ad format delivery insights from social, display and video ad platforms. What are you trying to accomplish? What are your goals? What do we have to work with? Where is your audience? Which ad formats are receiving priority from ad algorithms? These questions help us determine which ads we need, where we need to place them, and what goes into creative and messaging.
