Paid Social That Gets People Talking — and Spending
Crack the paid social code. Our algorithm expertise, scroll-stopping creative, and modern measurement drive real business results.
Build business, not just engagement.
To be socially successful these days, you need media, creative and measurement experts working together to deliver industry-leading paid social management.
Work With UsFeed the Machine
Machine learning algorithms drive explosive paid social performance. We make the machines work for you.
Convert with Creative
Increase performance with creative that’s customized for each platform and built to drive more revenue.
Always Optimize
Rapid creative testing and iteration process fuels learning and accelerates growth.
Forget Vanity Metrics
Stop wasting your money and optimize for business impact with modern incrementality testing.
The Silverback Difference
Who cares about metrics if they don’t impact your goals?
01.
We make your goals our goals.
Hitting your goals isn’t just about measuring your success—it’s how we measure ours.
02.
We keep you ahead of the curve.
We run thousands of media tests every year to understand what works and what’s next.
03.
We help you explain your wins to your boss.
Our custom reports, tailored to your stakeholders, clearly prove marketing’s impact on the business.

Results
35%
Increase in purchases
Unlocking Meta’s Machine Learning to Drive Sales
Muse’s Meta ads were built for the way Meta used to optimize. Seven separate campaigns meant fragmented audiences, higher costs, and no real optimization. We rebuilt everything for the way Meta works now — consolidating into one streamlined campaign. That gave the algorithm the 50 conversions per week it needs to learn fast, optimize efficiently, and serve the right ad to the right person at the right time.