Media Mix Modeling That Finally Proves What’s Working
Imagine being totally clear how your marketing investments are driving results. Our data science team partners with you to build, analyze and validate a winning media mix model to do just that.
Add growth, not guesswork
Media mix modeling (MMM) was once a luxury for big brands with deep budgets. Now, tech’s brought it within reach for mid-sized companies spending $1M+ in media each year.
Work With UsSet Smarter Goals
Our data science team drives your MMM strategy, defines clear objectives, and sets actionable targets.
Simplify Your Setup
We handle data collection, formatting, variable creation, and model selection—so you don’t have to.
Feel Validated
We test and update your media mix model regularly to keep it accurate, helping you confidently optimize your marketing budget.
Report What Matters
Explain your results in their terms. Our revenue-focused reporting and analysis speaks your CFO’s language.
The Silverback Difference
Who cares about metrics if they don’t impact your goals?
01.
We make your goals our goals.
Hitting your goals isn’t just about measuring your success—it’s how we measure ours.
02.
We keep you ahead of the curve.
We run thousands of media tests every year to understand what works and what’s next.
03.
We help you explain your wins to your boss.
Our custom reports, tailored to your stakeholders, clearly prove marketing’s impact on the business.
