Marketing Measurement for Real Results
Outdated measurement approaches leave you with more questions than answers. You can do better. We help marketing leaders tap into new measurement tools that clearly connect marketing investment to business impact.
Work With UsWhat’s Included
Industry-leading tracking, testing and modeling to help you spend less, get more, and prove the results to your boss.
“Silverback makes my job easier by delivering exceptional results.”
Cynthia Macaree, CMO
How We’re Different
When your boss asks how marketing is driving leads, we’ll make sure you have the answer.
01.
Custom measurement plans
Our team of experts get deep into your business to build custom measurement and testing plans.
02.
Analytics built for growth
Cut the waste. Scale smarter. Get actionable insights other agencies overlook.
03.
Clear reporting to explain wins to your boss
Get custom reports, tailored to your stakeholders, that clearly prove marketing’s impact on the business.
How TikTok Transformed Membership Applications
In just 50 days, Apple Federal Credit Union achieved remarkable outcomes: a 300% surge in membership applications and a 69% drop in cost per application. These results underscored the campaign’s success in reaching and engaging Gen Z.