SILVERBACK STRATEGIES

Richmond PPC Agency

Work with a premier Richmond VA PPC agency. In digital marketing, creative strategy is just as crucial to your success as accurate data targeting. Our cross-functional teams use audience research and data to fuel ad creative. Whether you sell business-to-business or direct-to-consumer, our campaigns are built to generate the right kind of leads and sales.

WHY CHOOSE Silverback AS
Your Richmond PPC Agency?

Targeting users in geographic areas like central Virginia is only going to become harder as more users opt out of tracking. Work with a Richmond PPC agency to help you stand out from the crowd, reach the right buyers, and build a strategy that propels you forward.

Adaptability to change.

We’ve evolved alongside digital ad platforms like Google, LinkedIn and Facebook since the early days of PPC. When you work with Silverback, your campaigns will adapt to changes in technology, regulations and consumer behavior.

A culture focused on team chemistry.

People fuel performance. That’s why we focus so much on building healthy teams that challenge and support each-other. As a result, AdAge, Inc. Magazine and the Washington Post have recognized Silverback as a top place to work.

A structure built for collaboration.

We help clients manage full-funnel campaigns across major marketing platforms. Our search, social, creative, and analytics teams collaborate together for campaigns that drive leads and sales.

Our PPC Process

Align Goals + Objectives

First, we look at your customer journey from lead to sale and establish baseline conversion rates for each stage. Then, we align your marketing objectives to business goals and establish lead and sales targets.

Build the Foundation

Next, we research the buying behavior of your customers and how they make purchase decisions. These insights fuel a creative strategy designed to evoke an emotional response. We then develop a measurement plan based on your digital marketing objectives.

Launch the Campaign

When it’s time to launch, our certified platform specialists launch your campaigns without a hitch. Analytics is set up properly to track performance and report accurate results.

Evolve + Optimize

Finally, we establish a continuous feedback loop between search, social, creative, and analytics teams. This helps teams share insights and react quickly when needed to evolve your campaigns over time.

Align Goals + Objectives Build the Foundation Launch the Campaign Evolve + Optimize

Types of Richmond PPC Services

Your Richmond PPC agency should be built to deliver leads and sales on all major marketing platforms. Work with Silverback to build a strategy that targets buyers at each stage of their customer journey, on channels they prefer to use.

Paid Search

Generate leads and sales with paid search ads. User intent data guides targeting at different parts of your customer journey. This way, you give them the content they need, when they need it.
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Paid Social

Get seen in the feed with the right creative strategy. Our platform experts help you advertise your brand on social platforms like Facebook, LinkedIn, Instagram, TikTok, and Snapchat. With the right paid social strategy, you can increase brand awareness and drive higher return on ad spend.
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Display

Maintain awareness across the web on platforms like the Google Display Network. These ad campaigns give your brand extensive reach across the web, and can drive leads and sales with the right strategy.
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Performance Creative

Learn why your buyers buy so you can develop a creative strategy that converts. Performance creative targets a specific emotional response, then tests various elements to enhance the quality of your PPC ads.
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Case Study

Long Roofing

How data alignment led a leading roofing company to rapid growth.

Case Study

eCornell

How a prestigious university met high demand in a growth market.

What’s Included In Richmond PPC Services?

Operating digital ad platforms like Google, Facebook and LinkedIn can be complex. Silverback’s paid media experts build campaigns properly and optimize for ongoing performance. Generate more leads and sales with Silverback as your Richmond PPC agency.

Media Campaign Planning

Set your strategy and key performance indicators based on business goals and budgets.

Keyword Management

Leverage intent data to discover, analyze, and optimize keywords all along the customer journey.

Campaign Performance Reporting

See how your campaigns perform in easy-to-use dashboards. See what worked and what needs improvement.

Ad Copy Optimization and Testing

Test different copy variations to continuously improve your conversion rates and keep ad copy fresh.

Audience Optimization and Testing

Take advantage of platform features to prioritize the audience segments most likely to engage with your marketing messages.

Cost and Performance Analysis

Analyze how your campaigns performed against expectations, and garner new insights for future campaigns.

Regularly Scheduled Meetings

Regularly meet with your team for updates on performance, cost, and results.

“I’ve worked with a lot of agencies over my 21 years in digital, and Silverback is fantastic. We’ve seen phenomenal growth.”

“What stands out to me when working with Silverback is they’re proactive, responsive, and their SEO expertise is top-notch.”

Nancy Weaver, Digital Marketing Manager, Lexis Nexis

Pia Miralao, Director of Web Properties, K12

Ebook

How to Build and Scale a First-Party Data Strategy

How to Build and Scale a First-Party Data Strategy [Download]

DOWNLOAD

Frequently Asked Questions

Do you have a physical office in Richmond, VA?

Remote work has allowed our people to work from wherever they want. While we don’t have a physical office, we do have a geo-cluster of people in the Richmond, VA area.

What clients do you work with in the Richmond, VA and surrounding area?

We work with many clients in the Washington D.C., MD, and VA region, including some top companies like Long Home Products, K12, American University, and Ritz-Carlton Residences.