Two-way business text messaging, with Aaron Weiche

EPISODE 52

Nearly 75% of consumers want to be able to text with a business. But many businesses don’t offer this mode of communication with their buyers. Aaron Weiche joins the show to talk about how businesses are using two-way text messaging to close more leads and generate conversations with buyers. In this episode, we cover:

• Where texting fits in the modern marketing funnel
• How two-way texting is different from LiveChat or other SMS tactics
• What kind of businesses would benefit from texting with buyers
• Results businesses can expect when adding texting as a communication channel
• What kind of buyers prefer texting with business
• The relationship between two-way texting and customer experience

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