A Strategy that Stands Out
While major corporations have the luxury of spending millions of ad dollars on branding and top-of-the-funnel marketing initiatives, most businesses need to focus on the bottom line to remain profitable. One method businesses can rely on to grow profit margins is digital performance marketing.
Performance marketing puts power into the hands of businesses. In the past, attribution has been difficult to pinpoint and metrics of success were based on sentiment instead of hard data — but that has all changed.
Digital performance marketing is the smart way to drive sales online. Payment is due when the desired result has been achieved ─ whether that’s driving traffic, engagement, form-fills or sales. Businesses have more control over the success of their marketing initiatives, which leads to a better return on investment (ROI).
Concrete Reporting and Agile Solutions
Silverback Strategies is a performance marketing agency with a decade of experience in paid search, search engine optimization (SEO) and content marketing. We measure and report on every aspect of a digital marketing strategy 一 from brand reach to the conversion rate of a single ad. Our performance marketing experts optimize campaigns to drive sales at the lowest cost per acquisition, so our clients can be sure every ad dollar they’ve entrusted us to manage produces results.
Silverback Strategies is an industry-agnostic performance marketing agency. Our team has experience crafting campaigns for a variety of clients with success across the board. We mine for data and adjust our strategy as needed so our clients get the most out of every ad dollar, regardless of industry.
Subjective assessments of what success looks like aren’t good enough. When our clients partner with us, we guarantee increased ROI and reduced cost per acquisition. Our performance marketing agency offers the only strategy that is 100% measurable.
We went from having 10 sales in a year to averaging 30 to 40 sales a year for the next three years that we were using them. I definitely see Silverback Strategies as a long-term partner for us.
Performance Marketing Service Offerings
At Silverback Strategies, our formula for client success is simple. We design custom cross-channel funnels for every audience, starting with bottom-funnel tactics and working our way back up to the top:
Paid Media & Search Marketing. Paid ads appear at the top of the search engine results page (SERP) when a potential customer searches a relevant keyword, and businesses are only charged if the user clicks on the ad. Silverback reports on cost per action, website traffic, on-site conversions and more.
Search Engine Optimization. Our experts implement technical audits, keyword planning, content optimizations and inbound link building to navigate search engine algorithms and generate organic results. We make sure our clients have the best real estate in the digital realm and report on search engine referrals and SERP rankings.
Content Marketing. Content marketing helps position a brand as a subject matter expert, giving top-of-funnel consumers a reason to engage. Success is measured by user behavior, social metrics and lead generation.
