Device privacy settings and the deprecation of 3rd-party cookies puts digital advertising campaigns at-risk.
Navigating this narrative with the C-suite will be critical.
Marketing leaders will need to make a critical shift in how they reach target audiences. A first-party data strategy will give businesses an advantage in a new privacy-centric marketplace.
By acting now, you can get ahead and manage this complex change before it’s too late
During this time, we will explore
How you currently collect, store and manage customer data
Ways to improve data quantity and quality
Opportunities to use first-party data to fuel digital campaigns
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