Ecommerce Digital Marketing Services FAQ

How is ecommerce SEO different than traditional SEO?

Ecommerce SEO and traditional SEO are very similar, but with ecommerce SEO most elements have higher importance. It still boils down to having a technical foundation and a keyword strategy, but tends to be much more detailed depending on the number of products an ecommerce website offers.

What is the best practice for ecommerce URL structures?

Ecommerce URLs should focus on the product & categories in order to establish an easy to understand structure. For example, instead of product pages being located at domain.com/product/ it should be located at domain.com/category/subcategory/product/. This creates a direct connection between the product and the various categories.

How can ecommerce sales be improved?

When trying to improve ecommerce performance, the website can be a great starting point. Ensure positive user experience across all devices, and regularly test the checkout process. By doing so, performance for your existing traffic will improve, and then you can focus on driving new traffic. Once you’re focusing on new traffic, try testing new campaigns across various platforms. For example, Instagram might perform better for clothing companies.

How can social media impact ecommerce websites?

At a high level social media can be leveraged in a very similar way to how it’s used for a typical business. However, with an ecommerce website social share features can be implemented directly on the website to encourage shares of each product.

How does a data feed impact ecommerce performance?

Optimizing your data feed is one of the first places to start when trying to improve ecommerce sales. Your data feed essentially acts as a digital product catalog that includes important information about each of your products. The more information you provide within your data feed, the more relevant it’ll be for users searching for your products.