SILVERBACK STRATEGIES
D.C. Digital Marketing
At Silverback Strategies, our powerhouse team of digital marketing experts believe that the key to outstanding digital marketing lies in the people behind the platforms. Our team culture is our strongest asset, driving remarkable results for our clients. We thrive on challenging each other and growing together because we know that a healthy team means exceptional performance. We embrace trust and encourage vulnerability, which gives our team the courage to push boundaries. At Silverback, we don’t just grow—we evolve.
WHY CHOOSE Silverback AS Your Washington, D.C. Digital Marketing Agency
One word: performance.
Silverback’s digital marketing services are backed by customer research and a data-obsessed team that flexes and grows right alongside your business.
Based in Washington, D.C., we live, work, and play here. That means we can tailor your marketing to your target audience throughout the community, including Maryland and Virginia.
But we’re so much more than a D.C.-area agency. Our clients reach customers all over the world, which is why our team is obsessed with research and utilizes local subject matter experts. At Silverback, we “speak local”—no matter where your audience might be.
We’ve flipped the traditional agency model on its head. Instead of structuring teams around services, we assemble teams of cross-channel experts around client business models. This way, your campaigns work together across major marketing platforms.
As the digital landscape evolves, so do we. Whether it’s customer behavior or new technology, Silverback is committed not only to keeping up but leading the way. Innovation is what keeps our clients at the vanguard of digital marketing.
Our Digital Marketing Process
Align Goals + Objectives
We begin with a discovery phase. This usually includes an audit of your current marketing efforts so we can see what’s working–and what isn’t. We can then map an expert lead-to-sales journey.
Research Your Buyers
We then gather customer insights to inform a creative strategy that will resonate. Based on your digital marketing objectives, we'll build a plan for measuring customer success.
Launch the Campaign
We benchmark early performance against comparable businesses or industries. This way you can see your new marketing strategy in action from the start.
Evolve + Optimize
Our Analytics teams will continually offer feedback on your marketing results to help us evolve your campaign over time. This provides an opportunity to conduct structured tests and complex analyses to optimize performance and show you real results.
Ebook
How to Build and Scale a First-Party Data Strategy
How to Build and Scale a First-Party Data Strategy [Download]
Frequently Asked Questions
Your digital marketing agency should be willing to provide customized services designed for your unique business. No two businesses are the same, so your agency must tailor your marketing strategies accordingly.
But above all else, find a marketing agency that works effectively, honestly, and collaboratively with your team. It’s your business, your content, and your site—but having a partner to challenge your assumptions and evolve your strategy with you will maximize results.
Digital performance marketing refers to digital marketing that is trackable and aimed at driving real results, not just vanity metrics. A high-quality digital performance marketing agency will have a track record of success in developing digital marketing initiatives. They’ll be transparent and have specific aims like qualified brand awareness, leads, sales, and revenue. Clear reporting, transparent metrics, and provable results are all positive signs of a good agency.
Every day brings new digital platforms and channels that can offer you potential leads and conversions. At this level, performance marketing can get hard to manage. In-house specialists may not be able to fully run digital marketing strategies on their own.
This is when you need a digital marketing agency. We’re here to handle the nuts and bolts so you can focus on running your business.
Pros:
At the most basic level, agencies provide a highly leveraged, skilled solution without having to hire or train full-time employees. You get a wider, deeper range of talent for a fraction of the price.
An effective digital performance marketing agency like Silverback fosters innovation in your campaigns and account profiles. Your digital marketing strategy benefits from insights gained through the agency’s work with other clients and relationships with digital media platforms like Google.
Cons:
When partnering with an agency, there is naturally another layer of communication as an outside organization. At Silverback, we pride ourselves on our transparency and responsiveness to our clients. However, some digital services, like organic social media, truly benefit from the presence of an in-house team.
Our working relationship begins by establishing a firm understanding of your current needs and capabilities, goals, and pain points. While many prospective customers come to Silverback with a specific service in mind, our team will consider your business holistically to help you find the source of your issues and how we can fix them. This analysis helps us know which of our services will best suit your business now and in the future.
If you think you might want to work with us, our Sales team will reach out to schedule an intro call. During this call, we’ll provide you with an overview of our approach and ask questions to get a comprehensive understanding of what you want to achieve with a new digital marketing partner.
Should we both decide to move forward with our new partnership, we’ll do an audit of your existing digital marketing strategy, review it, and send you a proposal. This proposal helps you understand where we’re coming from and how we can best help you achieve (and surpass!) your goals.
Once you approve the proposal, we’ll spend more time getting to know each other. Right off the bat we’ll tackle some “low-hanging fruit” optimization that can provide a few quick fixes, while building a long-term strategy. By the end of our first month, we’ll have a 90-day strategy review and forecast ready for you.
Complete Your Digital Marketing Strategy
Digital marketing is made up of many different elements. Here is how we help clients as a DC digital marketing agency.
