How A Cybersecurity Company Experienced Rapid Growth in a Highly Niche Market
Hyper Vigilance is a cyber security and compliance management solutions provider who helps defense contractors stay compliant and secure contracts.
At first, the business grew through referrals and existing relationships. But at some point the rolodex ran out. Hyper Vigilance needed new clients to continue growing.
The founders didn’t have time to devote to marketing, and any hires needed to service accounts. To make matters worse, compliance solutions are a complex sale. Other agencies had a hard time understanding the buyer’s journey and delivering results.
Paid media drove new leads and reached targeted audiences more quickly.
Extensive content work filled SEO and knowledge gaps fueled email program.
An automated email nurture stream turned leads into sales.
“Peers thought we were crazy for investing heavily in sales and marketing, but the results are there.”
John Harrison, Founder
Results from collaborating with Silverback
Gross Revenue Growth
(2019 – 2020)
150%%
Organic Search Visibility
(Q3 2020 -vs- Q3 2021)
1336%%
Services That GeneratedInbound Sales in a Highly Niche Market:
Hyper Vigilance worked with Silverback to redesign their homepage and build other pages on their website, including service pages with target keywords, functional SEO pages to capture search traffic, and a blog that contains educational content that positioned Hyper Vigilance as an industry leader.
An editorial plan identified keywords to educate people on the Cybersecurity Maturity Model Certification (CMMC) and other topics. Silverback then created content to simplify these complex topics. Functional SEO keyword research focused on search terms with a high purchase intent, and generated qualified search traffic.
A paid search strategy placed Hyper Vigilance in front of small businesses who contract with the Department of Defense. Silverback’s in-house content and creative team developed videos to use on the website and in advertising.
THE B2B MARKETING PROGRAM:
Research-Focused SEO:
Audience research examines why users search for organizations like you. These insights guide content creation and website development to attract qualified search traffic.
Paid Media Expertise:
As a Google Partner, our paid media team has platform expertise and stays current on industry best practices. We also work closely with in-house content, creative and analytics teams that allows clients to iterate and rapidly improve campaigns.
Conversion-Focused Website:
The conversion point of digital marketing campaigns is critical. Strong editorial content and clear conversion pathways help users navigate your website and take action.
