How to Optimize a Landing Page: Tips and Best Practices

A successful landing page must be optimized to attract more visitors, increase conversions, and provide a memorable user experience for your visitors.  By creating an engaging and well-designed landing page with informative content, you can ensure that visitors will have a positive experience and be more likely to convert. Silverback’s lead Technical Developer, Randy Huynh,… Continue reading How to Optimize a Landing Page: Tips and Best Practices

Why You Need Audience Research in Paid Media

Content may be king, but your efforts fall short without an engaged audience ready to buy your products and services. Every year, it’s estimated that $37 billion is wasted on ads that don’t engage their target audience – but don’t let that number scare you into never launching a campaign. You can amplify your results… Continue reading Why You Need Audience Research in Paid Media

How to Generate Leads in Google Local Services Ads

Generating new leads is part of the lifeblood of your business and requires quality traffic to help reach your target market. And if you’re a business that relies on a geographical region to pull your business, targeting your local areas gives you some of the highest-intent leads possible. However, not all leads are created equal. … Continue reading How to Generate Leads in Google Local Services Ads