There has been an explosion of multimedia content like podcasts and video over the past decade. Today, people don’t just use Google search. They’re also using the search bar in Spotify and YouTube. There is enormous potential if your content can be found in these search results. Podcasters and video content creators should consider optimizing… Continue reading Multimedia Content Optimization: The Future of SEO
Category: SEO
Content Refreshing: How to Boost SEO & Organic Traffic
If you need to increase traffic to your website, the first thing many marketers do is write a new page. But there’s another way to earn traffic. It requires a fraction of the time commitment of a new blog: content refreshing. What is Content Refreshing? Content refreshing is the process of identifying webpages with the potential… Continue reading Content Refreshing: How to Boost SEO & Organic Traffic
How to Optimize a Google Business Profile
Your Google Business Profile is vital to bringing customers to your business at every stage of the sales funnel. Here, we’ll help you learn how to optimize your Google Business Profile with a checklist and essential tips. What is Google Business Profile? Google Business Profile (GBP) is a free tool provided by Google to list… Continue reading How to Optimize a Google Business Profile
What is Editorial SEO?
We work in an organic search environment that has evolved dramatically in the last few years. We are told keywords don’t matter anymore and context is king. No-click search is slowly taking over search engine results pages and we must plan for “On-SERP SEO”. We are told to optimize for voice search as user behavior… Continue reading What is Editorial SEO?
Website Page Speed: Why It Matters and How to Improve It
Your business’ website could have the best content in your industry. But if your website page speed is not up to par, your conversion rates and organic traffic will suffer. That’s why it’s especially important for businesses to not only optimize the front end, but the backend as well. It’s the only way to provide… Continue reading Website Page Speed: Why It Matters and How to Improve It
Core Web Vitals SEO Should Be a Top Priority in 2022
Search engine optimization (SEO) specialists and developers are like a hunting team. SEO is the pointer dog, developers take the shot. They can work well when paired together, but only if they’re on the same page. With Google’s recent focus on user experience as a ranking factor in its search algorithm, fewer pages meet the… Continue reading Core Web Vitals SEO Should Be a Top Priority in 2022
How to do a SERP Analysis
Getting more clicks to your website means ranking higher in search results. The way to do that is through a high rank on the SERP: search engine results page. As users look things up online, they’re presented with a list of resulting links that pertain to their inquiry. And if you want your company’s page… Continue reading How to do a SERP Analysis
5 Stages of Home Construction Marketing: How Homeowners Select a Contractor
Homes are often the biggest investment people make in their lifetime — not just financially, but emotionally. Choosing a contractor is a huge decision, and one that homeowners don’t make very often or take very lightly. In the crowded home construction marketplace, marketing can be the difference between getting hired or losing business to your… Continue reading 5 Stages of Home Construction Marketing: How Homeowners Select a Contractor
Search Intent Analysis: The Ultimate Guide
Search engine optimization (SEO) is about reaching your target audience by creating helpful content that addresses their queries in search engines. But being helpful isn’t enough. The content you create also has to match what search engines think the user is looking for. That’s where a search intent analysis comes in. Countless factors make up… Continue reading Search Intent Analysis: The Ultimate Guide
SEO For Higher Education: How Schools Can Increase Enrollment
The college application process has, like almost everything, become an online exercise that requires SEO expertise. Schools used to be able to rely on students to come to them. Institutions of higher education have spent the past few years revamping strategies to be more proactive in recruiting students. Instead of waiting for students to find… Continue reading SEO For Higher Education: How Schools Can Increase Enrollment
