A big challenge for marketing leaders is knowing when to invest in specific initiatives and when to conserve their budget. When it comes to digital advertising on Google’s Display Network, it’s easy to burn through cash quickly without seeing meaningful ROI. So how do you both conserve and maximize your budget when using responsive display… Continue reading When Should You Use Responsive Display Ads?
Category: Paid Media
The Impact of Apple iOS 14.5 on Facebook Ad Campaigns
On April 26, 2021 Apple released an update to the recent iOS 14 software, iOS 14.5, which put an emphasis on user privacy through their App Tracking Transparency feature. Companies running Paid Social Ad campaigns on Facebook saw an impact on performance as users were opted-out by default. Instead, they now have the option to… Continue reading The Impact of Apple iOS 14.5 on Facebook Ad Campaigns
How to Build a Creative Team for High-Performance Paid Media Campaigns
Paid media advertisement performance will rely heavily on testing creative, but these tests take time. This is why marketing leaders need to learn how to build a creative team for high-performance campaigns. According to a 2017 Nielsen study, creative elements accounted for 47% of ad performance—the largest contributor. This means creative elements may be the… Continue reading How to Build a Creative Team for High-Performance Paid Media Campaigns
LinkedIn Digital Marketing: How to Scale Up to A Full Funnel Strategy
Sales organizations that thrive on a steady flow of inbound leads have an opportunity to leverage paid social for lead generation. LinkedIn digital marketing may be a viable option for some. Other companies may not fare so well. But if there’s a good fit, scaling up to a full-funnel digital marketing strategy on LinkedIn could… Continue reading LinkedIn Digital Marketing: How to Scale Up to A Full Funnel Strategy
How Nonprofit Businesses Can Overcome Facebook’s Political Ads Ban During Giving Season
Facebook’s policy on political advertising related to the 2020 election is still in effect, and it has wide-ranging implications for businesses around the country, whether or not ad content is explicitly related to elections. “The temporary pause for ads about politics and social issues in the US continues to be in place as part of… Continue reading How Nonprofit Businesses Can Overcome Facebook’s Political Ads Ban During Giving Season
Don’t Make These Mistakes on Your Next Paid Social Media Campaign
Facebook hit a new revenue record in 2019, with companies spending almost $70 billion in paid social media advertisements on the platform. In a movement that shows no signs of stopping, more companies are expected to join or increase their investments on the social media platform. And that’s just the beginning. Instagram, TikTok, Twitter, LinkedIn, Pinterest, YouTube… Continue reading Don’t Make These Mistakes on Your Next Paid Social Media Campaign
Stale Facebook Creative? Use These Ad Formats More
With nearly 2.5 billion monthly users, advertising on Facebook is a no-brainer. Your audience is there. As it has grown, so has its business tools. Facebook Advertising offers dozens of routes to take. This means that your business no longer needs to stay beholden to static, old-school Image ads. So what underutilized Facebook ad types… Continue reading Stale Facebook Creative? Use These Ad Formats More
