In any given year, the holiday season can be make-or-break for many mid-market retail businesses. In 2020, the stakes were even higher. COVID-19 forced retailers to limit in-store capacity and enact new safety procedures. Retailers needed to innovate and find new ways to deliver products to consumers. But what impact did this pandemic have on… Continue reading 2021 Shopper Study: 3 Key Findings Mid-Market Retailers Should Know
Category: Marketing Strategy
How to Measure the Customer Journey in Home Services
Not all homeowners are ready to make a purchase right now. And that’s OK. But you should understand the different behavior prospects show at each stage of the customer journey. This can be done by collecting data at key listening posts along the way. This article overviews the customer journey in home services and shares… Continue reading How to Measure the Customer Journey in Home Services
Decoding Virginia’s New Consumer Data Protection Act (CDPA)
This article does not constitute legal advice, and is instead a guide to new, relevant legislation for marketing practitioners. Please confer with your legal counsel before making any decisions in regard to CDPA. *Update: On March 4, 2021, Governor Ralph Northam signed CDPA into law.* Consumer data privacy is no light matter. As more people… Continue reading Decoding Virginia’s New Consumer Data Protection Act (CDPA)
Early Moves From the iOS 14 Battlefield Could Have Major Impact on Ad Ecosystem
It seems as if conversations around ad tracking have gone mainstream. From the WSJ to the now-famous WallStreetBets Subreddit, it’s no longer just advertisers who are pondering the true impact of the iOS 14’s privacy update, investors are also starting to take notice. For those of you that don’t know, Apple included a new privacy… Continue reading Early Moves From the iOS 14 Battlefield Could Have Major Impact on Ad Ecosystem
How to Connect Traditional and Digital Marketing for Home Services Brands
Home service marketers probably hear more exaggerated death reports than any other industry. “TV’s dead.” “Email is dead.” “Radio? That’s dead.” Everything is always dying. And yet — 20 years into the new century — everything is not only still alive but evolving in new and interesting ways. What does “traditional” marketing mean, anyway? Traditional… Continue reading How to Connect Traditional and Digital Marketing for Home Services Brands
Ecommerce Digital Marketing Strategies for Independent Retailers
Independent retailers need to do more marketing with fewer resources to keep their businesses growing while dealing with evolving revenue models and getting a crash course on e-commerce digital marketing. Read on to learn how to grow your e-commerce business with digital marketing strategies. Key Elements of a Successful Digital Marketing Strategy for E-Commerce To… Continue reading Ecommerce Digital Marketing Strategies for Independent Retailers
Fundamentals: 5 Proven Tactics for Home Improvement Marketers
There’s a lot of money floating around the home improvement industry. Harvard University’s American Housing Survey pegs the amount spent by homeowners on home improvement at $383.3 billion. That’s more than what’s spent at restaurants, department stores, health and drug stores, and clothing and accessory stores, according to HomeAdviser.com. If you want to tap into the nearly $400 billion… Continue reading Fundamentals: 5 Proven Tactics for Home Improvement Marketers
Home Improvement Marketing: Good, Better and Blow it Out of the Water
Home improvement marketing isn’t always a speedy proposition. It often takes seven or more touch points to create a customer. The median household income in the U.S. is about $78,500 a year. Remodeling.net reports that the cost of an average home improvement job can run between $1,881 for a steel entry door replacement and over $282,000 for a master… Continue reading Home Improvement Marketing: Good, Better and Blow it Out of the Water
5 Ways B2B Brands Can Stand Out in a Suddenly Packed Digital Landscape
B2B marketers have been leading a slow but steady charge to grow their organizations’ digital footprint for years. Oftentimes, getting top level buy-in felt like pulling teeth, but dollar by dollar, the footprint grew. Fast forward to 2020. All in-person events — cancelled. Face-to-face meetings? Cancelled. Leaving the house at all? Forget about it. The… Continue reading 5 Ways B2B Brands Can Stand Out in a Suddenly Packed Digital Landscape
5 Reasons Why Your Retail Marketing Strategy Isn’t Working
Digital has transformed retail. That’s pretty obvious. Every retailer — from the largest corporate behemoth to the smallest mom-and-pop shop — has either adjusted its retail marketing strategy for the digital/mobile/social environment or taken a step into the abyss. “Retail is one of the most rapidly changing verticals across the world and is often at the… Continue reading 5 Reasons Why Your Retail Marketing Strategy Isn’t Working
