Category: Marketing Strategy

Creativity without a strategy is art. Creativity with a strategy is advertising. Silverback Strategies shows you why your business needs a creative approach to digital advertising. We’ll show you where to start and the pros and cons of various creative team structures.  The Importance of Creative Strategy in Digital Advertising  Creativity is the most significant… Continue reading Creative Strategy in Digital Advertising

Rapid technological advancements in recent decades have significantly transformed business communication and marketing. Artificial Intelligence, or AI, has played a key role in this transformation, driving a significant shift in the marketing industry. However, mistrust in AI due to a lack of transparency and inconsistent results hinders its potential. Establishing an ethical framework for AI… Continue reading Ethical Considerations of AI In Marketing: Balancing Innovation with Responsibility

When it comes to business budgeting, two popular approaches stand out: top-down and bottom-up budgeting. Which one you choose will have lasting effects on how your departments spend their money. One place where this really matters is your marketing department. Many companies cut their marketing budgets when times are tough, even though this has proven… Continue reading Top-Down vs. Bottom-Up Budgeting: Which Should You Use?

A robust digital marketing strategy framework is essential to streamline your marketing and increase sales. As a marketing tool, frameworks can save your company time and resources and provide valuable insights into audience behavior. Before long, you’ll start to see real results in terms of efficiency and effectiveness. Here’s everything you need to know about… Continue reading Digital Marketing Strategy Frameworks

Top marketing performance happens when the right strategy is executed by the right people, working together toward a shared goal. But sometimes it’s hard to assess your marketing team’s strengths and shortcomings. It becomes easier when you know what to look for. But what are the traits of a healthy marketing team? How do you… Continue reading 10 Characteristics of a Healthy Marketing Team

People are the biggest driver of performance. That’s why business leaders need the right digital marketing team structure in place. In this article, we explore the essential roles within a digital marketing team, how teams can be structured, the agency-client relationship, and key ingredients for high-performing teams. Essential roles within a digital marketing team structure… Continue reading A Digital Marketing Team Structure Built for Performance

I spent the first seven years of my career at a branding agency. Now I do marketing at a performance agency. There is a big difference between brand vs performance marketing. You need both for a successful strategy. But what are the differences? What are the synergies? How do you communicate this internally? Let’s find… Continue reading Brand vs Performance Marketing