Category: Home Services

There’s a lot of money floating around the home improvement industry.  Harvard University’s American Housing Survey pegs the amount spent by homeowners on home improvement at $383.3 billion. That’s more than what’s spent at restaurants, department stores, health and drug stores, and clothing and accessory stores, according to HomeAdviser.com.  If you want to tap into the nearly $400 billion… Continue reading Fundamentals: 5 Proven Tactics for Home Improvement Marketers

Home improvement marketing isn’t always a speedy proposition. It often takes seven or more touch points to create a customer.  The median household income in the U.S. is about $78,500 a year. Remodeling.net reports that the cost of an average home improvement job can run between $1,881 for a steel entry door replacement and over $282,000 for a master… Continue reading Home Improvement Marketing: Good, Better and Blow it Out of the Water