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Category: Home Services

How to Advertise Your Cleaning Business: Research on the Customer Journey

Whether your customers are working parents, busy professionals, or homeowners looking for a deep spring clean, they want to hire a trustworthy cleaning business. It’s hard to find new clients in such a crowded space. Learn how to advertise your cleaning business by using the buyer’s journey as a map. In August, 2020, Silverback Strategies… Continue reading How to Advertise Your Cleaning Business: Research on the Customer Journey

Understanding Pest Marketing: How Homeowners Shop for Bug and Pest Services

Professional exterminator in protective workwear spraying pesticide in apartment kitchen.

Bugs and pests are the most unwelcome of house guests, so when they appear, homeowners want them gone — fast. Whether a customer contacts you for emergency service or is looking for regular pest maintenance, understanding how their buying journey led them to your door can help you stand out among your competitors. To support… Continue reading Understanding Pest Marketing: How Homeowners Shop for Bug and Pest Services

HVAC and Plumbing Marketing: The Five Stages of the Buyer’s Journey

Thanks to flooded basements and clogged toilets, customers often call the HVAC and plumbing industry in an emergency. When buyers are frantically searching for help, standing out from competitors is a must – but knowing why customers go with one company over another isn’t always easy. This is why solid understanding of the buyer journey… Continue reading HVAC and Plumbing Marketing: The Five Stages of the Buyer’s Journey

3 Reasons Why Your Home Services Business Needs a Social Media Presence

Marketing changed a lot in the past few years, thanks to the evolution of digital media. Traditional marketing outlets like email, which once sparked interest for customers, may not be so popular anymore, especially with Millennials entering the market for home services. Based on our research, a social media presence is a marketing strategy every… Continue reading 3 Reasons Why Your Home Services Business Needs a Social Media Presence

5 Stages of Home Construction Marketing: How Homeowners Select a Contractor

Homes are often the biggest investment people make in their lifetime — not just financially, but emotionally. Choosing a contractor is a huge decision, and one that homeowners don’t make very often or take very lightly. In the crowded home construction marketplace, marketing can be the difference between getting hired or losing business to your… Continue reading 5 Stages of Home Construction Marketing: How Homeowners Select a Contractor

How to Market Home Services with Content Marketing

More time spent at home due to the coronavirus pandemic had a positive impact on many home service providers, who could face even more growth potential with the effects of economic stimulus packages.  In fact, a survey from modernize found 57% of homeowners planned to use their stimulus check for home improvement in 2021. It’s… Continue reading How to Market Home Services with Content Marketing

How to Measure the Customer Journey in Home Services

Not all homeowners are ready to make a purchase right now. And that’s OK. But you should understand the different behavior prospects show at each stage of the customer journey. This can be done by collecting data at key listening posts along the way.  This article overviews the customer journey in home services and shares… Continue reading How to Measure the Customer Journey in Home Services

How to Connect Traditional and Digital Marketing for Home Services Brands

Home service marketers probably hear more exaggerated death reports than any other industry. “TV’s dead.”  “Email is dead.”  “Radio? That’s dead.”  Everything is always dying. And yet — 20 years into the new century — everything is not only still alive but evolving in new and interesting ways.  What does “traditional” marketing mean, anyway? Traditional… Continue reading How to Connect Traditional and Digital Marketing for Home Services Brands

The Customer Journey in Consumer Services: Five Key Findings From Original Research on Buyer Behavior

When consumers realize they need to purchase a service for themselves or their home, they move along what’s known as a customer journey — a series of events that result in selecting a provider to work with. Understanding the customer journey will help marketers empathize with buyers, leading to more relevant messages and content. These… Continue reading The Customer Journey in Consumer Services: Five Key Findings From Original Research on Buyer Behavior