As privacy laws tighten and the industry moves towards a future free of third-party cookies, marketers are increasingly reliant on first-party data to help them make smart decisions. Unlike third-party data that is collected and aggregated from multiple external sources, first-party is data that you collect directly from your audience or customers. Most of this… Continue reading Your CRM Attribution Is Unreliable — Here’s How to Improve Marketing Measurement
Category: Data Privacy
The Impact of Apple iOS 14.5 on Facebook Ad Campaigns
On April 26, 2021 Apple released an update to the recent iOS 14 software, iOS 14.5, which put an emphasis on user privacy through their App Tracking Transparency feature. Companies running Paid Social Ad campaigns on Facebook saw an impact on performance as users were opted-out by default. Instead, they now have the option to… Continue reading The Impact of Apple iOS 14.5 on Facebook Ad Campaigns
Google FLoC: Lessons Learned From the Privacy Sandbox Proposal
Google FLoC, or the “Federated Learning of Cohorts,” was a proposal for a new model to track users and target ads without using third-party cookies. Yet it failed to gain support from consumers, platforms, and governments. Now, Google has delayed plans to block third-party cookies until 2023. This article explains what companies running campaigns on… Continue reading Google FLoC: Lessons Learned From the Privacy Sandbox Proposal
What is First-Party Data? How Can Marketers Use It?
In the wake of data privacy laws and device settings, marketers are learning the importance of first-party data. It can be incredibly valuable when used properly, but many marketers do not have a cohesive strategy for collecting, organizing, and activating such a useful resource. What is first-party data? How do you use it? Let’s dive… Continue reading What is First-Party Data? How Can Marketers Use It?
Value Exchange in Marketing: Give People a Good Reason to Share Their Data with You
People now realize third parties are collecting, brokering, and using their personal data without consent. With this revelation, the digital marketing space is facing a reckoning. How can marketers and advertisers still get the data they need to reach the people who might purchase their goods and services without needing to use the practices considered… Continue reading Value Exchange in Marketing: Give People a Good Reason to Share Their Data with You
