If you need to increase traffic to your website, the first thing many marketers do is write a new page. But there’s another way to earn traffic. It requires a fraction of the time commitment of a new blog: content refreshing. What is Content Refreshing? Content refreshing is the process of identifying webpages with the potential… Continue reading Content Refreshing: How to Boost SEO & Organic Traffic
Category: Content Marketing
Benefits of a Podcast for Business
In 2021, more Americans listened to podcasts weekly (80 million) than owned a Netflix account (69 million). Yet, we’re still in the early days of podcasting. More than two million podcasts are available to listeners. For comparison, there are more than 500 million blogs. Companies have a major opportunity to reap the benefits of a… Continue reading Benefits of a Podcast for Business
Value Exchange in Marketing: Give People a Good Reason to Share Their Data with You
People now realize third parties are collecting, brokering, and using their personal data without consent. With this revelation, the digital marketing space is facing a reckoning. How can marketers and advertisers still get the data they need to reach the people who might purchase their goods and services without needing to use the practices considered… Continue reading Value Exchange in Marketing: Give People a Good Reason to Share Their Data with You
How to Market Home Services with Content Marketing
More time spent at home due to the coronavirus pandemic had a positive impact on many home service providers, who could face even more growth potential with the effects of economic stimulus packages. In fact, a survey from modernize found 57% of homeowners planned to use their stimulus check for home improvement in 2021. It’s… Continue reading How to Market Home Services with Content Marketing
How to Make a Slide Deck That Stands Out
Want to get in on a little secret? There are three fundamentals for how to make a slide deck that puts your brand on a new level. We use this framework to bring presentations from “needing some work” to “good to go”! The Big Idea The Brand The Bow What’s The Big Idea? The biggest… Continue reading How to Make a Slide Deck That Stands Out
4 LinkedIn Content Marketing Tips for B2B Brands
Businesses in every industry are reevaluating their messaging to align with recent changes in consumer behavior. It’s clear that consumers are less interested in the “hard sell,” and more interested in receiving content that provides value and helps them navigate these challenging times. For B2B brands in particular, what’s the best way to share that… Continue reading 4 LinkedIn Content Marketing Tips for B2B Brands
Facebook Groups: The Best-Kept Secret to Better Engagement and Reach
If you feel ready to throw in the towel on organic Facebook strategy, we get it. Declining organic reach for Facebook Pages has been a much-discussed (and bemoaned) trend for several years, and it’s gotten even worse in 2017. Buzzsumo recently analyzed over 880 million Facebook posts by brands and publishers and found that from… Continue reading Facebook Groups: The Best-Kept Secret to Better Engagement and Reach
