Bugs and pests are the most unwelcome of house guests, so when they appear, homeowners want them gone — fast. Whether a customer contacts you for emergency service or is looking for regular pest maintenance, understanding how their buying journey led them to your door can help you stand out among your competitors. To support… Continue reading Understanding Pest Marketing: How Homeowners Shop for Bug and Pest Services
Category: B2C
HVAC and Plumbing Marketing: The Five Stages of the Buyer’s Journey
Thanks to flooded basements and clogged toilets, customers often call the HVAC and plumbing industry in an emergency. When buyers are frantically searching for help, standing out from competitors is a must – but knowing why customers go with one company over another isn’t always easy. This is why solid understanding of the buyer journey… Continue reading HVAC and Plumbing Marketing: The Five Stages of the Buyer’s Journey
COVID Holiday: How Did Consumer Behavior Vary Across Different Demographics?
The 2020 holiday season was unlike any other we experienced in the United States. Some might even call it “unprecedented,” but we won’t go there. With COVID-19 restrictions, recommendations and realities mixing together to create no cohesive set of information on which to make decisions, we created a survey about shopping and analyzed consumer behavior… Continue reading COVID Holiday: How Did Consumer Behavior Vary Across Different Demographics?
2021 Shopper Study: 3 Key Findings Mid-Market Retailers Should Know
In any given year, the holiday season can be make-or-break for many mid-market retail businesses. In 2020, the stakes were even higher. COVID-19 forced retailers to limit in-store capacity and enact new safety procedures. Retailers needed to innovate and find new ways to deliver products to consumers. But what impact did this pandemic have on… Continue reading 2021 Shopper Study: 3 Key Findings Mid-Market Retailers Should Know
How to Market Home Services with Content Marketing
More time spent at home due to the coronavirus pandemic had a positive impact on many home service providers, who could face even more growth potential with the effects of economic stimulus packages. In fact, a survey from modernize found 57% of homeowners planned to use their stimulus check for home improvement in 2021. It’s… Continue reading How to Market Home Services with Content Marketing
How to Measure the Customer Journey in Home Services
Not all homeowners are ready to make a purchase right now. And that’s OK. But you should understand the different behavior prospects show at each stage of the customer journey. This can be done by collecting data at key listening posts along the way. This article overviews the customer journey in home services and shares… Continue reading How to Measure the Customer Journey in Home Services
Decoding Virginia’s New Consumer Data Protection Act (CDPA)
This article does not constitute legal advice, and is instead a guide to new, relevant legislation for marketing practitioners. Please confer with your legal counsel before making any decisions in regard to CDPA. *Update: On March 4, 2021, Governor Ralph Northam signed CDPA into law.* Consumer data privacy is no light matter. As more people… Continue reading Decoding Virginia’s New Consumer Data Protection Act (CDPA)
