B2B marketers have been leading a slow but steady charge to grow their organizations’ digital footprint for years. Oftentimes, getting top level buy-in felt like pulling teeth, but dollar by dollar, the footprint grew. Fast forward to 2020. All in-person events — cancelled. Face-to-face meetings? Cancelled. Leaving the house at all? Forget about it. The… Continue reading 5 Ways B2B Brands Can Stand Out in a Suddenly Packed Digital Landscape
Author: Silverback Strategies
The Cookie-Pocalypse is Coming: What Does This Mean for Advertisers?
Last year, Pivotal Research Senior Analyst Michael Levine downgraded Facebook’s stock citing concerns about the disappearance of third-party cookies and the declining demand for direct-to-consumer brands. This so-called “cookie-pocalypse” loomed over the heads of marketers ever since Google announced in May of 2019 that they will phase out third-party cookies over the course of the next two years. If… Continue reading The Cookie-Pocalypse is Coming: What Does This Mean for Advertisers?
5 Reasons Why Your Retail Marketing Strategy Isn’t Working
Digital has transformed retail. That’s pretty obvious. Every retailer — from the largest corporate behemoth to the smallest mom-and-pop shop — has either adjusted its retail marketing strategy for the digital/mobile/social environment or taken a step into the abyss. “Retail is one of the most rapidly changing verticals across the world and is often at the… Continue reading 5 Reasons Why Your Retail Marketing Strategy Isn’t Working
Closing the Loop with Offline Conversion Tracking
While many businesses offer a product or service where a click-and-convert buying cycle is the norm, it’s not so simple for others. B2B or B2G providers, for example, may require weeks or months of lead nurturing after the initial touchpoint is made. Typically, those products and services with longer buying cycles also carry higher values,… Continue reading Closing the Loop with Offline Conversion Tracking
Facebook Groups: The Best-Kept Secret to Better Engagement and Reach
If you feel ready to throw in the towel on organic Facebook strategy, we get it. Declining organic reach for Facebook Pages has been a much-discussed (and bemoaned) trend for several years, and it’s gotten even worse in 2017. Buzzsumo recently analyzed over 880 million Facebook posts by brands and publishers and found that from… Continue reading Facebook Groups: The Best-Kept Secret to Better Engagement and Reach
Three Ways to Attribute App Installs to your Marketing Campaigns
*This post is part of a recurring series regarding mobile apps and the tools available to digital marketers to drive more installs and understand in app customer behavior. Mobile apps can play a crucial role in a business’ success. A great App improves overall customer experience and can result in faster and more frequent conversions… Continue reading Three Ways to Attribute App Installs to your Marketing Campaigns
