The 2020 holiday season was unlike any other we experienced in the United States. Some might even call it “unprecedented,” but we won’t go there. With COVID-19 restrictions, recommendations and realities mixing together to create no cohesive set of information on which to make decisions, we created a survey about shopping and analyzed consumer behavior… Continue reading COVID Holiday: How Did Consumer Behavior Vary Across Different Demographics?
Author: Silverback Strategies
Email Deliverability and How It Affects Your Digital Marketing
Email marketing is the red-headed stepchild of the marketing world. Is it performed on a digital platform? Yes, but does it involve SEO and traditional digital marketing tactics like keywords and demographic targeting? No, yet it doesn’t involve sending postcards, sponsoring events, developing sales materials… you get my point. Email sits between marketers’ perceptions of… Continue reading Email Deliverability and How It Affects Your Digital Marketing
3 Reasons Why Your Home Services Business Needs a Social Media Presence
Marketing changed a lot in the past few years, thanks to the evolution of digital media. Traditional marketing outlets like email, which once sparked interest for customers, may not be so popular anymore, especially with Millennials entering the market for home services. Based on our research, a social media presence is a marketing strategy every… Continue reading 3 Reasons Why Your Home Services Business Needs a Social Media Presence
How to Stay Organized if You Work in Marketing: 4 Tips from a Project Manager
In digital marketing, time is valuable. Launching new campaigns, sending emails and even making website updates are all time-sensitive. Many marketers today struggle with how to stay organized while juggling so many projects and deadlines. I’m a Project Manager. Keeping teams and coworkers on track to complete their goals is my job. Unfortunately, there’s no… Continue reading How to Stay Organized if You Work in Marketing: 4 Tips from a Project Manager
How Nonprofit Businesses Can Overcome Facebook’s Political Ads Ban During Giving Season
Facebook’s policy on political advertising related to the 2020 election is still in effect, and it has wide-ranging implications for businesses around the country, whether or not ad content is explicitly related to elections. “The temporary pause for ads about politics and social issues in the US continues to be in place as part of… Continue reading How Nonprofit Businesses Can Overcome Facebook’s Political Ads Ban During Giving Season
Don’t Make These Mistakes on Your Next Paid Social Media Campaign
Facebook hit a new revenue record in 2019, with companies spending almost $70 billion in paid social media advertisements on the platform. In a movement that shows no signs of stopping, more companies are expected to join or increase their investments on the social media platform. And that’s just the beginning. Instagram, TikTok, Twitter, LinkedIn, Pinterest, YouTube… Continue reading Don’t Make These Mistakes on Your Next Paid Social Media Campaign
Ecommerce Digital Marketing Strategies for Independent Retailers
Independent retailers need to do more marketing with fewer resources to keep their businesses growing while dealing with evolving revenue models and getting a crash course on e-commerce digital marketing. Read on to learn how to grow your e-commerce business with digital marketing strategies. Key Elements of a Successful Digital Marketing Strategy for E-Commerce To… Continue reading Ecommerce Digital Marketing Strategies for Independent Retailers
How to Make a Slide Deck That Stands Out
Want to get in on a little secret? There are three fundamentals for how to make a slide deck that puts your brand on a new level. We use this framework to bring presentations from “needing some work” to “good to go”! The Big Idea The Brand The Bow What’s The Big Idea? The biggest… Continue reading How to Make a Slide Deck That Stands Out
4 Things Every Higher Ed Website Should Have in a COVID-19 World
The effects of the COVID-19 pandemic have fundamentally changed the way higher education institutions attract, enroll, educate, and retain students. Online learning was once just an option at many universities. Now it’s a requirement. The implication of virtual learning for universities is significant, giving rise to major shifts in the higher education business model. Take… Continue reading 4 Things Every Higher Ed Website Should Have in a COVID-19 World
5 Reasons Why Your Organic Search Traffic is Struggling
Google consistently evaluates the factors that indicate a high-quality website for its users. It’s important to keep up with these ranking factors if you want to stay on top of the search engine results pages (SERPs). Organic search traffic fuels website performance Your analytics platform monitors and measures website performance, providing data on the size… Continue reading 5 Reasons Why Your Organic Search Traffic is Struggling
