It’s easy to want all your paid efforts to go towards immediate, dollar-driving, lower-funnel campaigns. Those are the ones that usually have the $$$ attached to them when it comes time to review ROI. But if your goal is a sustainable, scalable, cost-effective B2B PPC approach, that won’t be enough. You’re going to need to… Continue reading B2B Paid Media Strategies: What You Need for Success
Author: Mary Davin
Mary is an data-driven digital marketer with a background in paid media. She’s an Appalachian State University alumni and enjoys hiking, baking, and music.
It’s Time to Rethink Your Bing Paid Search Strategy
Let’s be clear from the beginning — this is not going to be a post about Bing’s sneaky run at the Google throne. Google is the search king. It’s not even close. But there is a place for Bing in your paid search strategy. Bing’s Place in the Search Engine Market According to GlobalStats Statcounter, Google owns… Continue reading It’s Time to Rethink Your Bing Paid Search Strategy
When Should You Use Responsive Display Ads?
A big challenge for marketing leaders is knowing when to invest in specific initiatives and when to conserve their budget. When it comes to digital advertising on Google’s Display Network, it’s easy to burn through cash quickly without seeing meaningful ROI. So how do you both conserve and maximize your budget when using responsive display… Continue reading When Should You Use Responsive Display Ads?
