You’ve spent hours creating keyword lists and innovative online advertisements that call visitors to click on your business website, and after countless submission and approvals your Google AdWords management campaign is finally up and running. So now what do you do? The best thing to do is nothing— let your ads run for a period of time and settle into a groove before jumping right in to make adjustments. That way, you can capture a full scope of data on how your ppc management services ads affect browsers throughout the business week. This data can show you insight as to certain times of the day when more interested traffic goes to your site, keywords that are relevent or irrelevent, or whether your website landing pages are causing visitors to navigate through your site. Start messing around with your PPC advertising services campaign too soon, and this valuable information will be lost. How will you know what’s working and what’s not? And why?
In the world of pay per click advertising, deciphering bounce rates is like deciphering code. Sure, we’re all told that one of the signs of a great website is having a low bounce rate, so when we see any percentages creeping up in that area of our Google AdWords management reports, our first instinct is to go “ooh, something’s wrong” and jump into “fix-it” mode. But wait, maybe a higher bounce rate isn’t such a problem. Seriously. The key is to consider what your visitors are looking for when they visit your website. Do they want a quick phone number? Do they need to know the location of your business so they can view your product in person? Sometimes visitors get the information they need right off the bat and proceed to the next stage of making their purchase. And often this sort of thing happens with big ticket items such as cars or housing. So consider this the next time you look at that bounce rate in your PPC advertising services report— it might not be something you should necessarily be worried about.
Keep in mind when selecting the right PPC advertising services for your needs that not all pay per click management companies are the same even though they may advertise the same kinds of packages. While some companies provide pay per click advertising plans that start with industry keyword research and continue with constant monitoring of your account, others create an initial account setup and then leave it alone. How do you know if your account is being managed the way you want? One thing to check is the set up times determined by the ppc management services company. Another is to check if your account will be managed by multiple managers or a single person. If your account is passed around to multiple managers, certain details about your company may be missed in the translation, which could affect the return on your advertising. Just a couple of things to consider.
So you have opened your new business, got an office, and a new website, and now you need to figure out how to get customers. One of the best ways to build an internet presence immediately is pay per click advertising. With ppc advertising services you can pick several of your most popular search terms, and place your website in front of people looking for your service in your area in about 20 minutes if you know what you are doing. Now you are in front of people looking for your product, and now your phone starts to ring. Sound good? Well it should. There is no other service that can get you up and running that fast, but you need proper ppc management services to be most effective.
Now by looking at your pay per click management results you can see what keywords are bringing in the most relevant traffic, and start building landing pages for those terms, so you get listed naturally. By far, the most popular search engine is Google, so getting listed there is your goal, but again you need to find a professional that understands the intricacies of Google Adwords Management, so you do not spend too much time and money doing it improperly.
A good pay per click management practice is to maintain a smart balance of content and imagery on your landing pages so that visitors stay interested while navigating through your business website. While the use of images can be helpful, large and unorganized, coded images can slow down your landing page load time and cause a poor overall quality score. In other words, you will have to pay more money for your Google AdWords management ads. One quick way to speed up your load time is to reduce your current images sizes by 10%. While it may seem hardly worth the effort, it can really add up on certain pages that are full of products. Also, tidy up your coding by making sure you specify your image sizes in the src container. That way, Google won’t need to spend extra time configuring the sizes when loading your pages. This in the end can help keep your PPC advertising services down.
One thing people seem to forget when doing pay per click management is that you have to stay competitive. I have managed accounts before that are selling products that are 10% more than their competitors and cannot understand why they are converting so poorly. Just because you are doing pay per click advertising does not mean that you can forget about offering specials or price shopping. This is not something that most ppc advertising services offer, because you are the expert in your business and should recognize this. Since this principal is something companies seem to forget, please think of this when monitoring your accounts, and stay ahead of the game.
If you want your pay per click management to be more effective, increase your business website quality score by decreasing your landing page load time. One way you can make your landing pages load faster is by checking the images you use in the design. While an unoptimized image may seem small by many standards, it’s size can kill a website’s loading time by bogging down the server. So how slow can an unoptimized image make your website? Loading can take up to 15-30 seconds- enough time to cause a frustrated visitor to leave you website as fast as they clicked on your ad.
A good PPC advertising services goal to keep in mind while creating your campaign is to aim for those 1st and 2nd time buyers. These buyers are poised to make their purchases and are more apt to click on the most attractive ad for their needs at the time. After that, buyers typically stay with a business they’ve used if the overall experience was satisfactory. With that in mind, create an ad relevant to your audience that focuses on setting your company apart from your competitors. This will work more successfully than a broad, general statement about your company. Also, think like your customer; what will he/she be looking for in your product? Highlight a feature that makes you unique from everyone else.
One tool that most people don’t know about or how to use is the dayparting tool that Google offers. This helps with your Google AdWords management, because you can go through and have your ads active at certain parts of the day. You can even customize this so you are online at different times on different days, or if you don’t want to be online for a certain day. I have several clients who want to be online Monday through Friday and off-line on the weekends. I also have other clients who get mostly phone calls that are time sensitive, so they use the dayparting to be paused during lunch, and also between 5 PM until the next morning. Use this to help your advertising work for you, and your pay per click advertising budget can go a long way.
A good pay per click advertising rule of thumb is to arrange your landing page content so that the most important information is above the scroll or fold, and the least important information is near the bottom of your page. The “above the scroll” or “above the fold” on a website page is considered the hot spot because it’s the part of the page that is still visible to a viewer before that person has to scroll lower. The concept actually stems from newspaper layout strategies because editors placed the lead story on the front page where readers could easily spot it even when the paper was folded up. The same idea works for landing pages since most of the time you have only seconds to sell your product to visitors before they click away and leave your website. Key items to keep above the fold include clear target descriptions about your product or services and contact information.
